VU
Virtual University of Pakistan
Federal Government University
Nida Qamar
Lecturer
Department of Management Sciences
Faculty of Management


M.Phil (Business Administration)


Marketing (Commerce)
Miss Nida Qamar is associated with Virtual University of Pakistan as Lecturer MGT in the department of Management Science since August, 2012. She completed her BS (Hons) in Human Resource Management from the Institute of Administrative Sciences, University of the Punjab, Lahore. She had been Scholarship holder throughout BS (Hons). She has also done MPhil in Marketing from Kinnaird College for women, Lahore. She is currently a PhD candidate with a Specialization in Marketing (Commerce).
Experience
Lecturer
Virtual University of Pakistan
From Dec 24, 2015 To present
Tutor/Instructor (HRM/MGT)
Virtual University of Pakistan
From Aug 01, 2012 To Dec 23, 2015
Publications
Category: Y
Role of Government in Making Entrepreneurial Ecosystem Conducive in Pakistan: Case of Emerging Businesses
Role of Government in Making Entrepreneurial Ecosystem Conducive in Pakistan: Case of Emerging Businesses
Year: 2023
Category: Y
Exploring the Innovation Potential of Pakistan`s IT Sector: A Service-Dominant Logic Perspective
Exploring the Innovation Potential of Pakistan`s IT Sector: A Service-Dominant Logic Perspective
Year: 2023
Category: Y
GLASS CEILING: A COMPARISON BETWEEN PUBLIC AND PRIVATE SECTOR UNIVERSITY
GLASS CEILING: A COMPARISON BETWEEN PUBLIC AND PRIVATE SECTOR UNIVERSITY
Year: 2021
Category: Y
Assessment of Financial Technology Services for Value Co-Creation or Value Co-Destruction in Emerging Economies: ISPAR Model
Assessment of Financial Technology Services for Value Co-Creation or Value Co-Destruction in Emerging Economies: ISPAR Model
Year: 2020
Category: Y
The Nexus of Institutional Pillars and Service Innovation in Pakistan`s ICT SME Sector: An Empirical SEM Analysis
The Nexus of Institutional Pillars and Service Innovation in Pakistan`s ICT SME Sector: An Empirical SEM Analysis
Year: 2020
Category: Y
Social Entrepreneurship in Pakistan: Challenges and Prospects
Social Entrepreneurship in Pakistan: Challenges and Prospects
Year: 2020
Category: Y
Are Advertising Practices in Islamic Republic of Pakistan Influenced by Principles of Islamic Marketing: A Study of Audience Perspective from Pakistan
Are Advertising Practices in Islamic Republic of Pakistan Influenced by Principles of Islamic Marketing: A Study of Audience Perspective from Pakistan
Year: 2015
Category: Y
Advertising Practices in Pakistan According to Islamic Marketing Principles: A Study of Demographic Antecedents in Measuring Perception of People
Advertising Practices in Pakistan According to Islamic Marketing Principles: A Study of Demographic Antecedents in Measuring Perception of People
Year: 2014
Category: Y
An Empirical Study of Cause Related Marketing and Consumer Purchase Decision: Evidence from Pakistan
An Empirical Study of Cause Related Marketing and Consumer Purchase Decision: Evidence from Pakistan
Year: 2013