VU
Virtual University of Pakistan
Federal Government University
Dr. Muhammad Ali
Assistant Professor
Department of Management Sciences
Faculty of Management


PhD (Business Administration)


Marketing
Official Email ali.zahid@vu.edu.pk
I have worked with various National and Multinational companies at different managerial positions. Also, I have served in IBA Punjab University, Hailey College of Commerce, Superior University, UMT, and UCP, as visiting faculty member.
Experience
Assistant Professor
Virtual University
From May 26, 2021 To present
Publications
Category: X
Significance of country of origin on consumer buying behavior with mediation model of religiosity, among the students of HEIs in Lahore. Abasyn Journal of Social Sciences. Special Issue IGCETMA 2018. HEC X Category Journal.
Year:
Category: Y
Significance of customer relationship management and advertisement on consumer buying behavior in entrepreneurial apparel firms. Science International, 29(5), 1043-1050. (ISI Web Of Science, “Y” category journal by HEC “ISSN 1013-5316”)
Year:
Category: Y
Does country-of-origin effects consumer preferences, purchase intentions and willingness to buy in manufactured brands? Science International, 29(5), 1063-1067. (ISI Web Of Science, “Y” category journal by HEC “ISSN 1013-5316”)
Year:
Category: X
Speech Emotion Recognition using deep neural networks: Insight from management perspective. Elementary Education Online, 20 (1), 1959-1969. HEC X Category Journal.
Year:
Category: Y
Significance of accreditation, services quality, green standards and product superiority on customer loyalty, with mediating role of brand image and customer trust; a case of healthcare quality in hospitals of Pakistan. Journal of Accounting and Fin
Year:
Category: Y
Significance of word of mouth on entrepreneurial intention: with mediation of knowledge sharing in HEIs of Lahore, Pakistan. Journal of Managerial Sciences, 11 (3) 2017, 371-390. HEC Y Category Journal.
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