VU
Virtual University of Pakistan
Federal Government University
Dr. Aisha Ismail
Assistant Professor
Department of Management Sciences
Faculty of Management


PhD (Commerce)


Finance
Official Email aishaismail@vu.edu.pk
Contact +92 (42) 111 880 880 (Ext: 4735)
Dr. Aisha Ismail is serving Virtual University of Pakistan as a Faculty Accounting & Finance. She has obtained her master degree in Business Administration with majors in Finance from IBA, University of the Punjab Lahore and B.Com (IT) from Punjab college of Commerce. She got 2nd position in Punjab University; recently she has completed MS-Banking & Financial Economics from GCU, Lahore and completed PhD. Commerce from Hailey College of Commerce. Her areas of interest are generative AI, microfinance, corporate finance, Investment analysis and portfolio management, Risk management, microfinance, ODL practices and generative AI.
Experience
Lecturer-Finance
Virtual University of Pakistan
From Nov 14, 2007 To present
Honors And Awards
Second Position in B.Com
Year: 2005
“Income-diversification a ‘Blessing’ or ‘Curse’ for Banking Performance” at 6th South Asian International Conference (SAICON 2014) in Islamabad
Year:
"Student evaluation process; comparison of ODL & traditional learning mode" at 28th Annual Conference of AAOU in Hong Kong.
Year:
Income diversification and performance: a comparison of commercial and Islamic banks of Pakistan at 7th South Asian International Conference (SAICON 2015) in Islamabad
Year:
“ Implications of Referral Based Resource Driven Model for Micro-entrepreneurs: a way Forward to Islamic Economic System, presented at International Conference at Religion in Business
Year:
An ecosystemic approach of value co-creation for financially underserved community: an evidence from Pakistan, presented at 3rd International Conference on Emerging Challenges for Organization in Developing Economies
Year:
“Technology and Microfinance: A Driving Force for Financial Inclusion’’, presented at 1st International Conference on Business Administration-ICBA-2021
Year:
“Microfinance providers in Pakistan: an ecosystem perspective”, presented at 2nd International Conference on Business & Commerce
Year:
“Talking the Talk: An insight into Microfinance in Pakistan”, presented at 1st International Conference & Graduate Colloquium 2021
Year:
“CPEC and Cement Industry: Analyzing the Industry Potential to Meet Growing Demand”, presented at 3rd International Conference on Business, Economics, & Management – ICBEM 2019
Year:
Exploring the Actors’ Engagement: A Resource-Based Interplay in Microfinance Ecosystem, presented at 3rd International Conference of Business Administration University of the Punjab, 2024.
Year:
Publications
Category: -
Generative AI in Curriculum Development: A Framework for Adaptive, Customized, and Personalized Learning
Book Chapter
Year: 2024
Category: -
Transforming Assessments With Generative AI
Book Chapter
Year: 2024
Category: Y
HOW STRONG IS THE EVIDENCE OF THE WEAK FORM OF EFFICIENT MARKET HYPOTHESIS-EMH?
Article
Year: 2024
Category: -
Promoting an Ecosystem Approach for Inclusive and Sustainable Entrepreneurship in Underserved Communities
Book Chapter
Year: 2022
Category: Y
Exploring innovation for Non-affluent customers: A perspective of entrepreneurs working in incubation centers of Pakistan
Article
Year: 2021
Category: Y
Understanding the Functions of Microfinance Ecosystem: A Perspective of Microfinance Providers in Pakistan
Article
Year: 2020
Category: Y
Strategies into Actions: Finding Gaps between Expected and Actual Outcomes of Microfinance
Article
Year: 2020
Category: Y
Impact of Leverage on Earning Management: Empirical Evidence from the Manufacturing Sector of Pakistan
Article
Year: 2019
Category: Y
Analyzing the Arbitrage Opportunities and their Determinants in Deliverable Future Contracts: Evidence from Pakistan
Article
Year: 2019
Category: Y
OPEN AND DISTANT LEARNING (ODL) STUDENTS ARE NO MORE JUST LEARNERS
Article
Year: 2019
Category: Y
Individual compassion leading to employees’ performance: An empirical study from Pakistan
Article
Year: 2017
Category: -
Credit Risk, Capital Adequacy and Bank’s Performance: An Empirical Evidence from Pakistan
Article
Year: 2015
Category: Article
Income-diversification in banking sector of Pakistan: a ‘Blessing’ or ‘Curse’?
Article
Year: 2015
Category: Article
THRESHOLD-EFFECT OF LEVERAGE ON FIRM-VALUE: EVIDENCE FROM TEXTILE SECTOR OF PAKISTAN
Article
Year: 2013