VU
Virtual University of Pakistan
Federal Government University
Ali Abbas
Lecturer
Department of Management Sciences
Faculty of Management


M.Phil (Marketing)


Marketing
Mr. Ali Abbas has been the part of Virtual University of Pakistan since November 2008. Before joining the university, he has served in United Work Force a sister Concern Company of Shell Ltd as Business Development Manager. He has completed his MS Marketing from UET Lahore. He earned a degree of Masters in Business Administration with specialization in Marketing from COMSATS Lahore with a distinction of being Gold Medalist of that session. His areas of special interest are Integrated Marketing Communication, Brand Management and Consumer Behavior. He has been teaching a variety of courses at VU including Principles of Marketing, Brand Management and Entrepreneurship. He served as convener of Virtual University Students Support Services since the launch of program. Further, On the extra-curricular side, he also served as coordinator of Quiz Society.
Experience
Business Development Manager
United Work Force (subsidiary of Shell)
From Mar 07, 2007 To Nov 10, 2008
Honors And Awards
Gold Medal from COMSATS Lahore
Year: 2007
Publications
Category: X
Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users
Article
Year: 2024
Category: Research Article
Mediating Effect of Halal Logo on Purchase Intention of the Food Items in Pakistan: A Causal Mediation Analysis by Using R Language
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Category: Conference Proceedings
AAOU Conference, An Interpretive Analysis; Core Elements of “Economics of ODL” by keeping in view the Economical Requirements of Students and Institutions, 5th Nov, 2009, Tehran, Iran
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Category: Conference Proceedings
AAOU Conference, Non-Formal Education through ‘Controlled Virtual Groups (CVG)’; An Innovative Approach in Technology Based Learning System, 1st OCtober, 2013, AIOU Islamabad
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Category: Conference Proceedings
Effect of Shelf Space optimization on Consumer Decision Making: A case study with reference to Pakistan perspective”. 26th Feb, 2014, Sukker, Sindh
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Category: Research Article
Assessing Distance Learning Education System And Its Relationship With Education Standards: Faculty Perspective
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Category: Research Article
Effect of Shelf Space Optimization on Consumer Decision Making
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Category: Research Article
IMPACT OF COGNITIVE AND AFFECTIVE PROCESS OF DECISION MAKING ON IMPULSE PURCHASE.Science International, 27(1).
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