Dr Muhammad Rizwan Saleem Sandhu has been serving as Assistant Professor at Department of Management Sciences, Virtual University of Pakistan since July 15, 2011. He has served the same University as Lecturer Marketing from December 01, 2009 to July 14, 2011. Before joining Virtual University he served Punjab Group of colleges for about six years as lecturer commerce and marketing. During his stay at Punjab group of colleges he has taught Marketing, Entrepreneurship and Business law at undergraduate, graduate and executive level. At VU he has designed and recorded three video courses;Strategic Management , Principles of Marketing  and Entrepreneurship . He holds PhD in Management with specialization in SME Branding. Before PhD he completed MS degree in Entrepreneurship and SME Management from Government College University, Lahore and MBA from Institute of Business Administration, University of the Punjab, Lahore. He has presented ten (10) research papers in international conferences held in Pakistan & abroad and his sixteen (16) research papers have been published in international research journals. He has special interest in SME clusters & branding, entrepreneurship and marketing.