VU
Virtual University of Pakistan
Federal Government University
Dr. Farhina Hameed
Tutor/Instructor
Department of Management Sciences
Faculty of Management


PhD (Management Sciences (Marketing))


Marketing
Ms. Farhina Hameed has associated with teaching profession since 2012 and serving Virtual University of Pakistan as a faculty member in Management Sciences Department. She is enthusiastic, adaptive and fast learning person with a broad interest in teaching and research. Currently, she has completed her PhD (Marketing) successfully from SZABIST Islamabad Campus. She has done MS (Marketing) from COMSATS Institute of Information Technology Islamabad and BBA (Hons) (Marketing) from Fatima Jinnah Women University, Rawalpindi.
Experience
Instructor
Virtual University of Pakistan
From Jul 02, 2012 To present
Internee
National Bank of Pakistan
From Jun 22, 2009 To Aug 21, 2009
Honors And Awards
Participated in Organizing Convocation Event of Virtual University of Pakistan in 2012, 2014, 2015, 2018
Year: 2015
Organized Fundraising Gala Night with Rahat Fateh Ali Khan for Shaukat Khanum Memorial Trust at Islamabad Club
Year: 2013
Organized Iftar Dinner Event of Shaukat Khanum Memorial Trust at Serena Hotel Islamabad
Year: 2013
Attended Pak-China Business Forum Event in 2012 and 2013, Organized by COMSATS Institute of Information Technology at Pak China Friendship Center
Year: 2012
Attended Workshop on Test Item Development, 2014 The Workshop is arranged by Virtual University of Pakistan that is about Bloom’s Taxonomy. It is used for developing questions. Organized by Virtual University of Pakistan
Year:
Attended Seminar on Big Data Analysis & Benefits of Patents, 2015 Organized by Institute of Space Technology: Resource Person: Dr. Zahoor Sarwar
Year:
Attended Workshop on AMOS software, 2015 The workshop enhances skills of using AMOS software. Organized By Creative Business and Social Research at Jinnah Institute: Resource Person Prof. Dr. Kashif Ur Rehman, Iqra University
Year:
Attended Seminar on Producing Effective Graduates: A Challenge for Quality Assurance in Higher Education, Organized by Virtual University of Pakistan and University of Education, 2016
Year:
Attended Workshop on SPSS software, 2012 The workshop enhances skills about how to analyze data using SPSS and what is the purpose of different tests to analyze data. Organized by COMSATS Institute of Information Technology
Year:
Publications
Category: Y
Younus Awan & Farhina Hameed. (2014). The Effect of Demographic, Socio-economic and Other Characteristics on Donations. Current Research Journal of Social Sciences 6(2), 55-76. [Citations: 11]
Year:
Category: Y
Farhina Hameed. (2013). The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets. Asian Journal of Business Management, 5(1), 181-192. [Citations: 49]
Year:
Category: W
Knowledge Practices and Employees’ Intention to stay in an Organization: Contextual Role of Reward
Year:
Category: X
Farhina Hameed, Dr. Abdul Qayyum & Younus Awan. (2018). Impact of Dimensions of Corporate Social Responsibility on Purchase Intention with Mediating Role of Customer Satisfaction, Commitment and Trust, Pakistan Business Review, 20(1), 13-30.
Year:
Category: X
Farhina Hameed & Dr. Abdul Qayyum. (2018). Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating Role of Attitude, Business & Economic Review, 10(1), 33-62. [Citations: 02]
Year:
Category: X
Farhina Hameed & Younus Awan. (2017). Effect of Dimensions of Advertising on Behavioral Intentions of Customers, Pakistan Business Review, 19(1), 138-156. [Citations: 03]
Year:
Category: Y
Farhina Hameed, Hina Rehman & Younus Awan. (2016). Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities. Science International, 28(1), 735-741. [Cit:4]
Year:
Category: Y
Habib, D, Hameed, F & Attique, S. (2019). Sustainable Consumption: An Analysis of Definitions, Theoretical Perspectives, Interrelationship among Key Variables and Research Methodologies through a Systematic Review of the Literature. 21st SZABIST's C
Year:
Category: Y
Hameed, F, Habib, D, & Attique, S. (2019). A model and empirical examination of influencing factors of brand equity and willingness to buy: A case of secondhand automobiles. Paper presented at 21st SZABIST's International Research Conference
Year:
Category: Y
Hameed. F & Awan. Y. (2016). Effect of CSR Dimensions on Purchase Intention in Telecom Sector of Pakistan: Mediating role of Satisfaction, Paper presented at 8th South Asian International Conference SAICON
Year:
Category: Y
Hameed. F, Khan, M. A & Awan, M. Y. (2014). Measuring the Influence of Advertising on Customer’s Behavioral Intentions: A Case of Telecom Sector, Paper presented at 6th South Asian International Conference SAICON
Year:
Category: W
Corporate social performance: A fad or necessity?,
Year:
Presentation
1 Twice own articles presented to MRCG Group at Virtual University of Pakistan
2 Presented paper on Seminar on Comparative Study of Women’s Rights in Islam and the West, 2016, arranged by Embassy of the Islamic Republic of Iran
3 Article from Aurora Magazine presented at Virtual University of Pakistan