VU
Virtual University of Pakistan
Federal Government University
Dr. Sajid Hussain
Lecturer
Department of Management Sciences
Faculty of Management


PhD (Business Management)


Marketing, Consumer Behavior
Dr. Sajid Hussain has been serving as a Lecturer in Marketing at the Department of Management Sciences, Virtual University of Pakistan, since July 15, 2011. He previously served the same university as an Instructor in Marketing from March 10, 2008, to July 14, 2011. Before joining the Virtual University, he worked with Success International Singapore as a Marketing Executive in Dubai (UAE). He obtained his Master’s degree in Business Administration with a major in Marketing from the Institute of Management Sciences, Bahauddin Zakariya University, Multan. He also earned a Master of Philosophy in Philosophy from the University of Karachi and an MS in Business Administration from NCBA&E, Lahore. He has earned his PhD in Business Management with a specialization in Consumer Behaviour from Al-Madinah International University, Malaysia. Dr. Sajid Hussain has a special interest in the fields of Consumer Behavior, Digital Marketing, Social Innovation, Philosophy of Time, and Consciousness Studies.
Experience
Lecturer Marketing
Virtual University of Pakistan
From Jul 15, 2011 To present
Instructor Marketing
Virtual University of Pakistan
From Mar 10, 2008 To Jul 14, 2011
Marketing Executive
Success International Singapore
From Feb 12, 2006 To Dec 19, 2007
Honors And Awards
Secured 1st Position in B.Com, Session 2000 - 2002
Year: 2002
Publications
Category: Scopus Q4
Navigating the Complexities of Conscious Consumerism: The Moderating Effects of Age, Income, and Culture
Article
Year: 2025
Category: Y
Investigating the Factors Influencing Impulsive Purchasing Behavior Among Online Consumers: The Mediating Influence of Perceived Trust in Pakistan
Article
Year: 2025
Category: Y (Scopus Q4)
Factors That Influence the Impulse Buying Behavior of Consumers in Online Shopping: Focus on Pakistani Online Buyers
Article
Year: 2025
Category: Y
FABRIC OF THE MIND: Exploring Thought, Behavior, and Consciousness through Psychology and Eastern Wisdom
Article
Year: 2025
Category: Y
Applying the S-O-R Model to Understand Impulsive Buying Behavior Among Pakistani Online Shoppers
Article
Year: 2025
Category: Y
The Ethical Frontier: AI-Enabled Neuromarketing and Conscious Consumerism
Article
Year: 2025
Category: Y
Application of the ABC Model of Attitudes (Affective, Behavioral, and Cognitive) in the Age of AI-Generated Videos
Article
Year: 2024
Category: Y
A CONCEPTUAL ANALYSIS OF CONSCIOUSNESS IN ADVAITA VEDANTA
Article
Year: 2024
Category: Scopus Q4
Factors Influencing the Performance of International New Ventures: A Study of the Surgical Instruments Industry of Sialkot
Article
Year: 2023
Category: Y
The Impact of Neuro Consciousness on Impulsive Buying Behavior and NeuroMarketing: The Mediating Role of Emotional Intelligence
Article
Year: 2023
Category: Y
BEST PRACTICES IN ENGAGING ONLINE LEARNERS THROUGH ACTIVE AND EXPERIENTIAL LEARNING STRATEGIES
Article
Year: 2023
Category: W
Climate Change and Social Concerns: https://link.springer.com/chapter/10.1007/978-3-031-26692-8_3#citeas
Book Chapter
Year: 2023
Category: Y
Hussain, S. (2023). Book Review of the Encyclopedia of Female Pioneers in Online Learning. Open Praxis, 14(3), 249–251. DOI: http://doi.org/10.55982/openpraxis.14.3.515
Article
Year: 2023
Category: Y
Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework. hhttps://publishing.globalcsrc.org/wp-content/uploads/2020/06/E-Proceedings-of-1st-IRC-2016-edited.pdf
Abstract Book
Year: 2016
Category: Y
Sandhu, R. S., & Hussain, S. (2016). Role of Faculty Development Forums in Virtual Teaching Environment: A Case Study of Marketing Research & Case Group. Open Praxis, 8(4), 325–335. DOI: http://doi.org/10.5944/openpraxis.8.4.314
Article
Year: 2016
Presentation
1 "Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework" paper presented in 1st International Research Conference on Economics Business and Social Sciences organized by BZU Multan in April, 2016.
2 "Social Innovation Labs for Sustainable Development: A Social Innovation Perspective" paper presented in 1st National Conference on Emerging Trends and Challenges in Social Sciences (ETCSS-2016) organized by BZU Multan in November, 2016
3 “Metaverse Marketing Ecosystem: A review paper on the future of Digital Marketing” paper presented at the 7th IABRC organized by International Islamic University, Islamabad to be held on 12 & 13 October 2022. https://www.iiu.edu.pk/?p=56765
4 "In Pursuit of Psychological integration through Mindfulness" paper presented at International Conference on Contemporary Issues in Sociology & Public Health (ICCISPH-2022) 25th-26th November 2022 Organized by Bahauddin Zakariya University Multan.
5 "SOPHISTRY AMONG MANY AD TECHNIQUES – AN ETHICAL PERSPECTIVE" has been published in Dunya news in December, 2015. http://blogs.dunyanews.tv/11643/