Noreen Zahra
Assistant Professor
Department of Management Sciences
Faculty of Management
M.Phil (ESME Management)
Service Dominant Logic, Service System, Marketing, and Entrepreneurship
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I believe that the only permanent element in the world is “change”. The global environment is changing with every single second passing. Now the students and the teachers must sharpen their skills and knowledge on the contemporary issues to keep the pace with the fast-changing environment especially in the field of management, marketing, and entrepreneurship. We have to say goodbye to the traditional diplomacy of confining students in the classroom boundaries and enable them to think out of the box by providing them on hand training in real scenarios. The boundary-less education is the call that must be heard.
I am currently working as an Assistant Professor in the Management Sciences Department at VU. While writing my PhD dissertation, I am convinced to promote research culture for solving our socio-economic issues. My MS is in Entrepreneurship and Small and Medium Enterprises Management from Government College University, Lahore and I have done my MBA with majors in marketing from University of Central Punjab, Pakistan. My area of interest is Service Dominant Logic and Service Science. |
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| Experience |
Assistant Professor
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Virtual University of Pakistan
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| From
Jan 14, 2015
To
present
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Lecturer
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Virtual University of Pakistan
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| From
Dec 02, 2009
To
Jan 13, 2015
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Lecturer
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Punjab College of Commerce
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| From
Sep 05, 2005
To
Nov 30, 2009
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Lecturer & Deputy Controller of Examination
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Punjab College of Commerce, M.com Program
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| From
Apr 19, 2004
To
Jun 30, 2005
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Citi Phone Banker
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Citibank
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| From
Dec 07, 2002
To
Apr 03, 2004
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| Honors And Awards |
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Wins Research Productivity Award 2018 at Virtual University of Pakistan |
| Year:
2019 |
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Academic Excellence Award in MBA, Session 2000-2002 |
| Year:
2002 |
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Paper presented as first author in 3rd AFU International conference Towards Advanced Scientific Knowledge (TASK- 2019) by Al-Falah University, Dubai May 1-2, 2019 |
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Paper presented as first author in 2nd Asia International Multidisciplinary Conference organized by Universiti Teknologi Malaysia May 12-13, 2018 |
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Seminar in IT application in Higher Education for Asian and Europe Countries UNESCO & ICHEI, Shenzhen, China |
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Short course on Study Skill (Online) from University of Oxford |
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Paper presented as first author in Social Sciences In 21st Century: New Dimensions, Challenges and Perspectives by Allama Iqbal Open University, November 4 - 5, 2015. |
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Two Papers presented as second author in 5th SAICON international conference on Management, Business Ethics & Economics organized by COMSATS due on December 4-6 2013 in Bhurban, Pakistan |
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Sciences Research Society (SoSReS) in Istanbul, Turkey on August 3, 2012 |
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Paper presented as first author in 3rd SAICON international conference on Management, Business Ethics & Economics organized by COMSATS on December 28-29-2011 in Lahore, Pakistan |
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3-Day Workshop on Women Entrepreneurship Organized by Khudi-PEP foundation and Virtual University of Pakistan |
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Phenomenology: A Qualitative design Organized by National University of Modern Languages, Lahore |
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Goal Setting: The Entrepreneurial Development Program Organized by Business Incubation center, LUMS |
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Starting Your Research Journey: A guideline for naïve researchers, University of management & Technology |
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Grounded Theory: A Qualitative design Organized by Virtual University of Pakistan |
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| Publications |
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Category: Service Quality: Y |
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Zahra,N., Qayyum,A., Rashid,Y. (2018). Traveller’s Empowerment: Travelling website service quality, attitude towards UGC and booking intentions. Business & Economic Review, 11(4), 35-58
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Category: Entrepreneurship: X |
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Zahra, N., & Ahmad, M. (2017). Advanced Education and Entrepreneurship: Mediating Role of Information & Communication and Personal Freedom. Business & Economic Review, 9(3), 217-239.
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Category: Service Quality: X |
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Zahra, N., H, Rasheed., & Hassan,A. (2018). Online Retail Stores Service Quality and Its Impact on Behaviors of Customers with Mediating Role of Attitude. Global Management Journal for Academic & Corporate Studies, 8(1), 140-153
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Category: Women Entrepreneurship |
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Zahra, N. (2013). Implications of demographic antecedents in determining the motivational drives among women entrepreneurs: a case study of women entrepreneurs venturing in Lahore, Pakistan. Asian journal of Business management, 5(1), 163-173.
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Category: Women Entrepreneurship |
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Zahra, N., & Mahmood, K. (2012). Demographical Antecedents in Decisional Autonomy Of Women Entrepreneurs: A Case Study Of Women Entrepreneurs Of Lahore, Pakistan. International Journal of Research in Commerce, Economics & Management, 2(4), 163-173
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Category: Job Burnout |
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Zafar, A., Zahra, N., & Zia, Y. A. (2014). Antecedents of Job Burnout among Bank Employees. Putaj Humanities & Social Sciences, 21(2).
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Category: Women Entrepreneurship |
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Sherazi,N., Zahra, N. (2015). Role of Self-efficacy in Shaping Entrepreneurial Intensions among Women Entrepreneurs Venturing in Lahore, Pakistan. PUTAJ-Humanities and Social Sciences, 22(2), 99-109.
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| Research Grants |
| Date | Title | Agency / Organization | Heading | Amount (Rs.) |
| 2018 | Women Entrepreneur’s Self -perceptions, Glitches and Challenges: Tales of Lahore and Sialkot. | Virtual University of Pakistan | Completed | 100000.0000 |
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| Presentation |
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1
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VIDEO COURSE RECORDING: Entrepreneurship |
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