VU Virtual University of Pakistan
Department of Mass Communication
Saba Sadiq
Lecturer
Department of Mass Communication
Faculty of Arts


M.Phil (Mass Communication Management)


Mass Communication
Saba Sadiq has been serving as Lecturer at Mass Communication Department, Virtual University of Pakistan since 2008. Before joining Virtual University she served Lahore College for Women University (LCWU) as lecturer of mass communication. She holds MA degree in Mass Communication (Development Journalism) from Punjab University, Lahore and Mphil degree from Superior University, Lahore. Currently doing PHD in communication Studies from Institute of Communication Studies, Punjab University.
Experience
Lecturer
Virtual University of Pakistan
From Feb 28, 2008 To present
Publications
Category: Research Article
MDB as an Effective Platform of Communication between Students and Teachers A Study of the Virtual University of Pakistan
Year:
Category: X
Pattern Of Social Media Usage During Covid-19: Sentiment Analysis Of Twitter; A Study Of China, India And Pakistan
Year:
Category: Research Article
Turkish dramas and its effects on Culture of Pakistan
Year:
Category: Y
Representation of Psychological Violence against Women in TV Dramas: Perception of Young Females
Year:
Category: X
Impact of e-Commerce on Consumer Behaviour: A Study of Online Shopping Trend Among Youth in Lahore City
Year:
Category: X
Grandiose Narcissism And Social Media Usage: An Exploratory Study Using The Narcissist Personality Inventory
Year:
Category: Y
The Role Of Social Media In Changing The Littering Behavior Of Tourists: A Perspective Of The Theory Of Planned Behavior
Year:
Category: Y
Political Comics: An Emerging Trend in Social Media and Its Impact on Youth
Year:
Presentation
1 Urdu Journalism in Digital Era: Perception of Viewers regarding Coverage of Pakistan on BBC Urdu and VOA Urdu, 1st International Media and Communication Conference, 2022. University of Management and Technology
2 Pattern of Social Media Usage During Covid-19 .Sentiment Analysis of Twitter; A study of China, India and Pakistan, World Media Conference on Global Journalism & Communication Technology, 2021.