VU Virtual University of Pakistan
Federal Government University
Sajid Hussain
Lecturer
Department of Management Sciences
Faculty of Management


Master (Marketing)


Marketing
Mr. Sajid Hussain has been currently serving as a Lecturer Marketing at Department of Management Sciences, Virtual University of Pakistan since July 15, 2011. He has served the same University as Instructor Marketing from March 10, 2008 to July 14, 2011. Before Virtual University, He has also served Success International Singapore as a Marketing Executive in Dubai (UAE). He obtained his master’s degree in Business Administration with Majors in Marketing from Institute of Management Sciences, Bahauddin Zakariya University Multan. He also did M.A Philosophy from Bahauddin Zakariya University, Multan. Currently, he is pursuing his PhD in Business Management from Malaysia. He has special interest in the field of Digital Marketing, Social Innovation, Philosophy of Time, and Consciousness Studies.
Experience
Lecturer Marketing
Virtual University of Pakistan
From Jul 15, 2011 To present
Instructor Marketing
Virtual University of Pakistan
From Mar 10, 2008 To Jul 14, 2011
Marketing Executive
Success International Singapore
From Feb 12, 2006 To Dec 19, 2007
Honors And Awards
Secured 1st Position in B.Com, Session 2000 - 2002
Year: 2002
Two Months’ MOOC on "Social Entrepreneurship 101" from +Acumen through NovoEd in March 2016. Link to verify: https://plusacumen.novoed.com/#!/courses/social-entrepreneurship-2016-1/statements/930951
Year:
Indigenous on Campus Training - under Modern University Government Program sponsored by Higher Education Commission (HEC) Pakistan in November 2014
Year:
Two months’ workshop on “Test Item Development & Analysis” organized by Virtual University of Pakistan in July 2013
Year:
Aurora Day (Presented a topic on Advertising Technique and its implications) organized by Virtual University of Pakistan in January 2015
Year:
Short Story Writing Competition (Urdu) organized by Virtual University of Pakistan in December 2011
Year:
Google Digital Marketing & E-commerce Professional Certificate : Link to Verify: https://www.coursera.org/account/accomplishments/professional-cert/FS7NH5JCFWUM
Year:
Google Professional Certificate on Assess for Success: Marketing Analytics and Measurement: Link to Verify: https://coursera.org/share/88bd11c6644923aa823e6fe6c1368d56
Year:
Google Professional Certificate on Foundations of Digital Marketing and E-commerce. Link to Verify: https://www.coursera.org/account/accomplishments/verify/4JLH6KFQV78W
Year:
Google Professional Certificate on Make the Sale: Build, Launch, and Manage E-commerce Stores: Link to Verify: https://www.coursera.org/account/accomplishments/verify/7T6JK3NDRNZW
Year:
Google Professional Certificate on Satisfaction Guaranteed: Develop Customer Loyalty Online: Link to Verify: https://www.coursera.org/account/accomplishments/verify/44YXBZHRQFHJ
Year:
Google Professional Certificate on From Likes to Leads: Interact with Customers Online: Link to Verify: https://www.coursera.org/account/accomplishments/verify/HWS595W8JMP9
Year:
Google Professional Certificate on Foundations of Project Management: Link to Verify: https://www.coursera.org/account/accomplishments/verify/64EBFGQHZTHP
Year:
Google Professional Certificate on Think Outside the Inbox: Email Marketing: Link to Verify: https://www.coursera.org/account/accomplishments/verify/XDPUPF8XDT3R
Year:
Google Professional Certificate on Agile Project Management: Link to Verify: https://www.coursera.org/account/accomplishments/verify/EBUR78EMF3WP
Year:
Google Professional Certificate on Attract and Engage Customers with Digital Marketing: Link to Verify: https://www.coursera.org/account/accomplishments/verify/CEEHZQACMN6J
Year:
Google Professional Certificate on Foundations: Data, Data, Everywhere (Google Data Analytics): Link to Verify: https://www.coursera.org/account/accomplishments/verify/5MJXDARR7LB6
Year:
Publications
Category: W
Climate Change and Social Concerns: https://link.springer.com/chapter/10.1007/978-3-031-26692-8_3#citeas
Book Chapter
Year: 2023
Category: Y
Hussain, S. (2023). Book Review of the Encyclopedia of Female Pioneers in Online Learning. Open Praxis, 14(3), 249–251. DOI: http://doi.org/10.55982/openpraxis.14.3.515
Article
Year: 2023
Category: Y
Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework. hhttps://publishing.globalcsrc.org/wp-content/uploads/2020/06/E-Proceedings-of-1st-IRC-2016-edited.pdf
Abstract Book
Year: 2016
Category: Y
Sandhu, R. S., & Hussain, S. (2016). Role of Faculty Development Forums in Virtual Teaching Environment: A Case Study of Marketing Research & Case Group. Open Praxis, 8(4), 325–335. DOI: http://doi.org/10.5944/openpraxis.8.4.314
Article
Year: 2016
Presentation
1 "Disseminating Social Entrepreneurship Education in Pakistan: A Conceptual Framework" paper presented in 1st International Research Conference on Economics Business and Social Sciences organized by BZU Multan in April, 2016.
2 "Social Innovation Labs for Sustainable Development: A Social Innovation Perspective" paper presented in 1st National Conference on Emerging Trends and Challenges in Social Sciences (ETCSS-2016) organized by BZU Multan in November, 2016
3 “Metaverse Marketing Ecosystem: A review paper on the future of Digital Marketing” paper presented at the 7th IABRC organized by International Islamic University, Islamabad to be held on 12 & 13 October 2022. https://www.iiu.edu.pk/?p=56765
4 "In Pursuit of Psychological integration through Mindfulness" paper presented at International Conference on Contemporary Issues in Sociology & Public Health (ICCISPH-2022) 25th-26th November 2022 Organized by Bahauddin Zakariya University Multan.
5 "SOPHISTRY AMONG MANY AD TECHNIQUES – AN ETHICAL PERSPECTIVE" has been published in Dunya news in December, 2015. http://blogs.dunyanews.tv/11643/