VU Virtual University of Pakistan
Federal Government University
Saba Muneer
Lecturer
Department of Management Sciences
Faculty of Management


M.Phil (Management Sciences)


Marketing
Miss Saba Muneer is associated with Virtual University of Pakistan as Lecturer (Marketing) in the Department of Management Sciences since 2007. She completed her Masters in Business Administration with specialization in Marketing in 2006 from IBA, University of the Punjab Lahore. She Completed her MBA upgraded (Equivalent to MS/MPhil) from Comsats Institute of Information Technology Islamabad (Virtual campus) in 2016.
Experience
Lecturer
Virtual University of Pakistan
From Jun 14, 2011 To present
Instructor
Virtual University of Pakistan
From Dec 29, 2008 To Jul 13, 2011
Instructor
Virtual University of Pakistan
From Feb 03, 2007 To Jul 31, 2008
Publications
Category: International Journal
Research Paper Publication on the Title “Impact of TV Content on Audience Perception of Materialism” in International Journal of Linguistics, Literature and Culture
Year:
Category: HEC Y Category
Research Paper Publication on the Title “How Brands Are Placed in Movies? A Study of Sub-Continent Movies” in Paradigm – Research journal University of Central Punjab, Lahore, Pakistan
Year:
Presentation
1 “Outsourcing” presentation to the faculty members of Virtual University of Pakistan delivered in 2010
2 Luxury Brands" presentation to the faculty members of Virtual University of Pakistan delivered in 2011
3 “Brand Placement in Movies" presentation to the faculty members of Virtual University of Pakistan delivered in 2012
4 “Personality Styles and Teachers” presentation to the faculty members of Virtual University of Pakistan delivered in 2016
5 “Current and Future Trends in Marketing and Their Implications for the Discipline” presentation to the faculty members of Virtual University of Pakistan delivered in 2017
6 Evolving to a New Dominant Logic for Marketing 2018 by Stephen L. Vargo& Robert F. Lusch, presentation to the faculty members of Virtual University of Pakistan delivered in 2018
7 Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa presentation to the faculty members of Virtual University of Pakistan delivered in 2018
8 Presented research paper online entitled "Impact of TV Content on Audience Perception of Materialism" in the Conference Pedagogical Advances in Technology-Mediated Education 2019 – PATME 2019 in Istanbul Turkey
9 “COVID-19 and Dynamics of Education” presentation to the faculty members of Virtual University of Pakistan delivered in 2020
10 “Prospects and Challenges of COVID-19 for Small and Midtier Brands” presentation to the faculty members of Virtual University of Pakistan delivered in 2020
11 Marketing and Consumer Behavior: A Systematic Literature Review 2020 By Jessen Floren, Tareq Rasul and Azmat Gani presentation to the faculty members of Virtual University of Pakistan delivered in 2021