VU Virtual University of Pakistan
Department of English
Dr. Masroor Ahmed
Lecturer
Department of Mass Communication
Faculty of Arts


PhD (Communication Studies)


Mass Communication
Official Email masroor.ahmed@vu.edu.pk
He is working as a Lecturer, Mass communication at Department of Mass communication, VUP. Earlier, he worked as an Instructor at the same Department. He did his first job in News Network International, Islamabad as a Sub-Editor. He also worked at the Press Information Department of Pakistan, in the Central News Desk (2010) through NIP.
Experience
Sub-Editor
News Network International, Islamabad.
From Jan 01, 2008 To Feb 02, 2010
Honors And Awards
Appreciation Certificate for Academic performance by VUP.
Year: 2017
Appreciation Certificate for Camera Club activities by VUP.
Year: 2016
Appreciation Certificate for working as Sub-Editor for VU News.
Year: 2015
Publications
Category: Y
The Role of Parental Mediation Regarding Tablet Usage Among Children
Year:
Category: N/A
Evaluating the Impact of Final Year Project in Mass Communication on Professional Development of Students: A Study of Virtual University of Pakistan
Year:
Category: Y
Impact of Fashion Vloggers in Promotion of Brands
Year:
Category: N/A
A Brief Review of Performance Appraisal Practices and its Implementation at Government Offices in Pakistan
Year:
Category: N/A
MDB as an Effective Platform of Communication between Students and Teachers A Study of the Virtual University of Pakistan
Year:
Category: Y
DISSECTING NEW YORK TIMES AND THE HINDU PERSPECTIVE ON WAR ON TERROR
Year:
Category: Y
Environmental Journalists Perspective on the Coverage of Environmental Issues in Media of Pakistan
Year:
Category: Y
Design, Usage and Impact of Virtual University Mobile LMS Application on Students Learning of Virtual University of Pakistan
Year:
Category: Y
Khyber Pakhtunkhuwa Government Health Communication Campaigns and its Impact on Social Media Users
Year:
Category: Y
Career Counselling Approaches in Pakistani Students
Year:
Category: Y
Fake news shared on WhatsApp during Covid-19: an analysis of groups and statuses in Pakistan
Year:
Category: N/A
Usage of Whatsapp: A Study of University of Peshawar, Pakistan
Year:
Presentation
1 Research Paper Presentation (Q/A Session) at the 33rd AAOU International Conference, Lahore. 14-16 Oct, 2019.
2 Research Paper presentation at the 1st International Conference on social sciences and humanities, Lahore. (VU & LCWU). 15 Dec, 2017
3 A presentation on "Mix Method Methodology" on the platform of social sciences research forum at VU.
4 A presentation on "Muslim Women and Western Media" at VU.
5 A presentation on "Media & Pak-Afghan Relations" at VU.
6 Research Paper presentation at the 2nd National Graduate Conference, AIOU, Islamabad. 28-29 August, 2018.
7 Research Paper Presentation on "Attitudes Of Social Media Users Towards Health Information at Khyber Pakhtunkhwa, Pakistan" at the conference “Navigating the digital Frontier: Unveiling trends in Media and Communication”. (January 24th, 25th, 2024)