VU
Virtual University of Pakistan
Department of Mass Communication

Bachelor of Science in Mass Communication (4 year program)

Introduction

Objectives

Eligibility Criteria

Assessment Criteria

Award of Degree

Project / Internship / Practicals

Scheme of Study

Total Credit Hours 65
Total Semesters 5
Duration 2.5 years


BS-Lateral (Mass Communication)
Bridging Semester
Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization
MCM101 Introduction to Mass Communication Major Bridging Semester 3 (Theory:3, Practical:0)
MCM311 Reporting and Sub-Editing Major Bridging Semester 3 (Theory:3, Practical:0)
MCM411 Introduction to Broadcasting Major Bridging Semester 3 (Theory:3, Practical:0)
MCM501 Advertising for Print and Electronic Media Major Bridging Semester 3 (Theory:3, Practical:0)
MCM511 Theories of Communication Major Bridging Semester 3 (Theory:3, Practical:0)
MCM610 Mass Communication Law & Ethics Major Bridging Semester 3 (Theory:3, Practical:0)
VU001 Introduction to e-Learning General Education Bridging Semester 1 (Theory:1, Practical:0)
 
Semester No. 1
Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization
MCM514 Feature & Column Writing Major Required 3 (Theory:3, Practical:0)
MCM601 Media Management Major Required 3 (Theory:3, Practical:0)
PSC401 Public International Law Major Required 3 (Theory:3, Practical:0)
EDU403 Art, Crafts and Calligraphy Interdisciplinary Elective 3 (Theory:3, Practical:0)
MGT211 Introduction To Business Interdisciplinary Elective 3 (Theory:3, Practical:0)
MGT301 Principles of Marketing Interdisciplinary Elective 3 (Theory:3, Practical:0)
SOC401 Cultural Anthropology Interdisciplinary Elective 3 (Theory:3, Practical:0)
 
Semester No. 2
Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization
MCM515 Radio News Reporting & Production Major Required 3 (Theory:3, Practical:0)
MCM532 Magazine Journalism Major Required 3 (Theory:3, Practical:0)
MCMI619 Internship Report-Mass Communication Major Field Experience / Internship Required 3 (Theory:3, Practical:0)
STA630 Research Methods Major Required 3 (Theory:3, Practical:0)
CS204 Cyber Law Interdisciplinary Elective 3 (Theory:3, Practical:0)
IT430 E-Commerce Interdisciplinary Elective 3 (Theory:3, Practical:0)
MGT502 Organizational Behaviour Interdisciplinary Elective 3 (Theory:3, Practical:0)
MGT503 Principles of Management Interdisciplinary Elective 3 (Theory:3, Practical:0)
 
Semester No. 3
Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization
MCM431 Development Communication Major Required 3 (Theory:3, Practical:0)
MCM516 TV News Reporting & Production Major Required 3 (Theory:3, Practical:0)
MCM517 Online Journalism Major Required 3 (Theory:3, Practical:0)
MCM520 Contemporary Mass Media Major Required 3 (Theory:3, Practical:0)
PSC201 International Relations Major Required 3 (Theory:3, Practical:0)
MCM512 Media Lab Major Required 2 (Theory:0, Practical:2)
 
Semester No. 4
Course Code Title Category Sub Category Type Pre Requisite Credit Hours Specialization
MCM499 Capstone Project Major Capstone Project Required 3 (Theory:3, Practical:0)
MCM531 Community Journalism Major Required 3 (Theory:3, Practical:0)
MCM604 International Communication Major Required 3 (Theory:3, Practical:0)
MCM611 Seminar on Contemporary Issues in Media Major Required 3 (Theory:3, Practical:0)
SOC610 Electronic Media & Virtual Community Major Required 3 (Theory:3, Practical:0)
 


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