The Bachelor of Science in Mass Communication strives to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors. BS Mass Communication is offered with major in:

• Print Media

• Electronic Media

After completing the BS Mass Communication, the students will be able to:

• Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;

• Analyze critically the contents of both print & electronic media as per their selected major subjects;

• Develop a practical understanding of field through internship and specialized project;

• Become media professional;

Intermediate (12 years of education)/ A- Level or equivalent qualification with at-least 45% marks

Note

• Candidates having ‘A’ level or Deeni Asnad or foreign qualification are required to provide equivalence certificate from IBCC or HEC, Islamabad as applicable.

• Candidates having less than 45% marks in Intermediate or equivalent qualification will be eligible for admission after the successful completion of “Zero  Semester”.

BS Entry Route:

Applicants having B.A./B.Sc./Associate Degree (14 years of education) from an HEC recognized university / institute with at-least 45% marks or CGPA 2.00 out 4.0 are eligible for course exemption (as determined by the Equivalence Committee of VU). However, applicants shall meet admission entry requirements based on their 12 years of education as stated above.

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Moderated Discussion Board (GDB), mid-term and final-term exams. The mid and final term exams are conducted at VU’s designated exam centers and usually count for 80 to 85% of the total marks for a course.

To become eligible for the award BS (Mass Communication) degree, the students are required to complete prescribed 134 credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.

w.e.f. Batch 2104

Rules for Final Year Project:

1. The Final Year Project shall be of 06-Credit Hours and will be split in the 7th and 8th semester equally (carrying a workload of 3 credit hours per semester).
2. In order to enroll Final Year Project, students must have:
   1. Achieved a CGPA of 2 or higher
   2. Earned 101 or more credit hours.
   3. Passed STA630-Research Methods course.
3. If a student fails to qualify of the Final Year Project, the “F” grade will be awarded to the student in the Final Year Project.

Rules for Specialized Project:

1. In final semester, students are required to complete a Specialized Project (MCM620: Specialized Project). The Specialized Project (MCM620) shall be of 03-Credit Hours.
2. In order to enroll the Specialized Project, :
   1. Earned 118 or more credit hours.
3. The students opting for Major in electronic media will do projects on video production, music videos or documentary making; while the students opting for Major in print media should develop website of newspaper or magazine. In this way, they will be engaged in writing articles and features

Rules for Internship

1. In Internship Report (MCMI619: Internship Report), students are required to complete 6-8 weeks internship in any media organization, Ad Agency or PR department. Students shall get Internship Completion Certificate issued by concerned organization.
2. Students will submit a detailed internship report and will give a viva presentation.
3. In order to enroll the Internship course, the student must earned 82 or more credit hours.