The Bachelor of Science in Mass Communication strives to provide students with a creative, diverse, and challenging

academic environment that encourages risk-taking and promotes an examination of human values, cultural differences,

and social questions and to prepare students for areas in the print and telecommunications media sectors. The course

contents of BS Mass Communication are focused on Print Media, Electronic Media and Digital Media.

After completing the BS Mass Communication, the students will be able to:

• Educate students on the theoretical concepts and historical developments in the field of mass communication

along with providing the exposure to the interdisciplinary areas of knowledge.

• Develop creative and critical skills with proficient use of ICT, integrated, analytical and quantitative

reasoning required in evaluating the content and effects of media.

• Empower students with the understanding of cross-disciplinary knowledge in exploring mass communication

intersections with diverse fields

• Provide hands-on experience that reinforce theoretical understanding within the context of mass

communication studies

Intermediate (12 years of education)/ A- Level or equivalent qualification with at-least 45% marks

Note

• Candidates having ‘A’ level or Deeni Asnad or foreign qualification are required to provide equivalence certificate from IBCC or HEC, Islamabad as applicable.

• Candidates having less than 45% marks in Intermediate or equivalent qualification will be eligible for admission after the successful completion of “Zero  Semester”.

BS Lateral Entry Admission:

Applicants with a 2-year Associate Degree in the same discipline (from an HEC-recognized institution) will be able to join the 5th semester of a BS program. Those with an Associate Degree in a different discipline or a conventional BA/BSc degree (annual system) must complete a bridging semester/deficiency semester to address academic deficiencies. The minimum admission eligibility is a 2.00/4.00 CGPA for Associate Degree holders (semester system) or 45% marks for BA/BSc or equivalent (annual system). The University may set higher standards for specific programs.

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Moderated Discussion Board (GDB), mid-term and final-term exams. The mid and final term exams are conducted at VU’s designated exam centers and usually count for 80 to 85% of the total marks for a course.

To become eligible for the award BS (Mass Communication) degree, the students are required to complete prescribed 131 credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.

w.e.f. Batch 2504

Rules for Final Year Project:

Capstone project will be of 03 Credit hours based on research, and will be offered in 8^th semester. It will be a graded course; and if a student fails to qualify of the Capstone Project, the “F” grade will be awarded to the student.

In order to enroll Capstone Project, students must have:

1. Achieved a CGPA of 2 or higher
2. Earned 112 or more credit hours.
3. Passed STA630-Research Methods course.

4. Students will submit a detailed write-up of the research project and will give a viva presentation. Only those students will be called for viva presentation, who will pass the written work.

Rules for Internship/ Fieldwork

1. In Internship Report (MCMI619: Internship Report), students are required to complete 6-8 weeks internship in any media organization, Ad Agency or PR department. Students shall get Internship Completion Certificate issued by concerned organization.
2. Students will submit a detailed internship report and will give a viva presentation.
3. In order to enroll the Internship course, the student must earned 82 or more credit hours.