VU Virtual University of Pakistan
Department of Mass Communication

Research and Publication

The faculty at Department of Mass Communication actively participates in national and international conferences and presents innovative research ideas. More than 40 publications in X & Y category journals (HJRS) affirm the research interest of faculty members.
The details of research publications in Year 2021-2022 by the faculty members of The Department of Mass Communication are given below.

S.No Authors Paper Title Journal Category
1 Nadia Saleem, Dr. Umair Chauhdary & Fizza Ishfaq Portrayal of Islam and Muslims in western media: A study of Fox News Global mass Communication Review Y
2 Dr. Umair Chauhdary, Nadia Saleem, & Aemen Khalid Critical analysis of the effects of electronic media coverage during Covid-19 Psychology and Education Journal Y
3 Aisha Muhammad Din, Ayesha Shahid, & Muhammad Abrar Use Of Constructive Approach In Talk Shows: A Case Of Post Corona Raised Social, Economic And Religious Issues In Pakistan Journal of Media Studies Y
4 Dr. Muhammad Umair Chaudhary, Dr. Abdul Ghani, & Hassan Naseer Islamophobia in Western Media: A Study of American Movies After 9/11. Journal of Peace, Development and Communication Y
5 Masroor Ahmed, M Qamar,Rohail Asghar Fake News Shared on WhatsApp During Covid-19: An Analysis of Groups and Statuses in Pakistan Media Education (Media obrazovanie). Y
6 Waqar Afridi, T Hussain, A Hashmi, Rohail Asghar The Role of Mass Media in Tackling COVID-19 in Pakistan Media Education (Media obrazovanie). Y
7 Dr. Muhammad Umair Chaudhary, Dr. Abdul Ghani, Robina Saeed, Kamran Khan, & Afifa Tanveer Exploring the significance of Technology in Education. Elementary Education Online Y
8 Dr. Muhammad Umair Chaudhary, Dr. Abdul Ghani, Robina Saeed, Kamran Khan, & Afifa Tanveer Effectiveness of campus FM radios in promotion of education and awareness in Pakistan Elementary Education Online Y
9 Dr. Muhammad Umair Chaudhary, Dr. Abdul Ghani, Dr. Tassaduq Hussain, Dr. Shahid Minhas & Dr. Usama Iftikhar Use of Social media in electoral process during General Elections 2018 in Punjab-Pakistan Multicultural Education Y
10 Masroor Ahmed, Dr. Shahid Minhas Design, Usage and Impact of Virtual University Mobile LMS Application on Students Learning of Virtual University of Pakistan International Journal of Advanced Trends in Computer Science and Engineering Y
11 Masroor Ahmed, Dr. Shahid Minhas Career Counselling Approaches in Pakistani Students Psychology and Education Journal Y
12 Nazmine, Khadija Zafar Chishti, Aeman Khalid, Hannan Khan Tareen, Dr. Mannan Khan Tareen New Media Technologies and Society: A study on the impact of new media technology on interaction patterns of youth. Journal of Tianjin University Science and Technology (Online edition) Y
13 Nadia Saleem, Fatima Riaz, Oneeba Afzaal Self-Objectification and Social Media: An Exploratory Study Using Multimedia Influence Scale Pakistan Journal of Social Research Y
14 Nadia Saleem, Saba Sadiq, Tayyaba Saeed Pattern Of Social Media Usage During Covid-19: Sentiment Analysis Of Twitter; A Study Of China, India And Pakistan Webology Y
15 Masroor Ahmed, Prof. Dr. Noshina Saleem Khyber Pakhtunkhwa Govt Health Campaigns and its impact on social media users Pakistan Social Science Review Y
16 Asma Zafar, Nadia Saleem, Dr. Najma Najam The Dilemma of the Partitioning of the Subcontinent1947: A Tale of Sacrifices and Hardships of Immigrants Turkish Online Journal of Qualitative Inquiry (TOJQI)Volume 13, Issue 1, January2022 Y
17 Nadia Saleem, Saba Sadiq, Kausar parveen Representation of Psychological Violence against Women in TV Dramas: Perception of Young Females Journal of Media & Communication (JMC) | Volume 2 Issue 2 Y
18 Nadia Saleem, Kausar Parveen, Sidra Charles Social Media Consumption As a Predictor of Narcissism and Exhibitionism Pakistan Journal of Social Research Y
19 Nadia Saleem, Farasat Rasool Social Media as an Extended Public Sphere: A Study of Twitter (X) in the Context of India-Pakistan Relationship. Forman Journal of Social Sciences Y
20 Saba Sadiq Nadia Saleem, Muhammad Farrukh, Darakhsan Muslim Political Comics: An Emerging Trend in Social Media and Its Impact on Youth Bulletin of Business and Economics Y
21 Nadia Saleem Syed Abid Ali Bukhari, Nauman Khan Coverage of the Arrest of Imran Khan and the Subsequent Political Unrest in Pakistan: A Thematic Analysis Journal of Development and Social Sciences Y
22 Nadia Saleem Syed Abid Ali Bukhari, Nauman Khan Religious Minorities in Pakistan: A Thematic Analysis of the Editorial Coverage of the Lynching of a Sri Lankan Citizen in Sialkot Annals of Human and Social Sciences Y
23 Ahmer Safwan, Asim Razzaq Exploring Post-9/11 Media Narratives: A Review of Pakistan’s Portrayal in the Context of Terrorism International Research Journal of Social sciences and Humanities Y
24 Nadia Saleem, Saba Sadiq, Maham Arif Perception of Youth Regarding The Credibility of TV News Channels In Pakistan Pakistan Journal of Social Research Y
25 Nadia Saleem, Saba Sadiq, Fatima Raza The role of social media in changing the littering behavior of tourist: A perspective of the Theory of Planned behavior Pakistan Journal of Social Research Y
26 Ahmer Safwan, Dr. Shahzad Ali, Rabia Sana Image of Civil and Military Establishment of Pakistan in Perspective of Combating Terrorism Pakistan Journal of Media Sciences Y
27 Aisha Muhammad Din, Narjis Sherazi, Asma Zafar Psycho-Social State And Coping Strategies Of Childless Or Infertile Women: A Qualitative Study Pakistan Journal of Social Research Pakistan Journal of Social Research Y