BS (Mass Communication)

Introduction/Description

The Bachelors of Science in Mass Communication strives to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors.

Program Objectives

After completing the BS Mass Communication, the students will be able to:

  • Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
  • Analyze critically the contents of both print & electronic media;
  • Develop a practical understanding of field through internship;
  • Become media professional;

Admission Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

Note

  • Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)
  • Candidates having less than 45% marks will be eligible for admission after successful completion of “Zero  Semester”.

Course Exemption

Course exemption is allowed.

Duration

It is a four-year study program spread over eight semesters. Each semester has at least 18 weeks duration for teaching and examinations etc.

Courses of Study

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Assessment of Study Progress

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Moderated Discussion Board (GDB), mid-term and final-term exams. The mid and final term exams are conducted at VU’s designated exam centers and usually count for 80 to 85% of the total marks for a course.

Project/Internship Report

Students are required to complete a Project/ Internship Report in the final semester of the program. The choice of the final project is at the student’s discretion. However, consultation with the students’ advisor is compulsory. Students have to submit a detailed write-up of the Project and may be required to give a presentation.

Students taking Internship course are required to complete 6 to 8 weeks internship in the organization and shall get internship letter from the concerned organization. The students who are already in service shall be exempted from internship but required to submit the Project.

Award of Degree

To be eligible for the award BS (Mass Communication) degree, the students are required to complete prescribed number of credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.

Fee Structure

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Disclaimer

  • The courses may be revised from time to time after a careful review to incorporate latest developments and trends in the domain of Mass Communication. While reviewing the courses, needs of local industry and job market are also given full consideration.
  • The University reserves the right to change fee structure from time to time.