Dr. Imran Sarmad
Lecturer
Department of Management Sciences
Faculty of Management
PhD (Management Sciences)
Marketing
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Dr. Imran Sarmad holds a doctorate in Management Sciences, specializing in Marketing from The University of Lahore. Currently, I teach Marketing at the Department of Management Sciences, Virtual University of Pakistan, where I bring a deep understanding of consumer behavior, experiential marketing, consumer psychology, brand management, and customer relationship management. My commitment lies in shaping the future of marketing by imparting knowledge and expertise to aspiring professionals. My passion centers on exploring the intricacies of consumer behavior and utilizing this insight to craft impactful brand strategies. With a keen interest in research and a focus on practical applications, my aim is to cultivate a holistic perspective in my students, preparing them to excel in the dynamic realm of marketing. |
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Category: Y |
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Hafeez, S., Qadeer, F., John, A., Iqbal, A., & Sarmad, I. (2024). Navigating Performance Dynamics: Empowering Psychopaths Group Performance through Social and Collective Efficacy. International Review of Management and Business Research, 13(2), 185–207.
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Article
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| Year:
2024 |
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Category: X |
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Hafeez, S., Qadeer, F., John, A., Iqbal, A., & Sarmad, I. (2024). Mach Mechanics: How Self-Efficacy Drives Machiavelli’s Job Performance. Journal of Xi’an Shiyou University, Natural Science Edition, 20(7), 300–307.
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Article
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| Year:
2024 |
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Category: X |
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Sarmad, I., Imtiaz, M. A., Bukhari, S. M. H., Abbas, A., & Munir, I. (2024). Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users. Pakistan Journal of Commerce and Social Sciences (PJCSS), 18(1), 40-61.
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Article
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| Year:
2024 |
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Category: W |
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Khalid, A., Awan, R. A., Ali, R., & Sarmad, I. (2024). The antecedent cognitions of brand love and its impact on brand loyalty: The moderating role of sustainability marketing. Corporate Governance: The International Journal of Business in Society, 24(3), 609-626.
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Article
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| Year:
2024 |
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Category: X |
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Sarmad, I., & Ali, R. (2023). How does customer advocacy influence brand loyalty? A serial mediation of brand relationship quality and brand trust. Pakistan Journal of Commerce and Social Sciences 17(1), 191-213
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Article
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| Year:
2023 |
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Category: Y |
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Sarmad, I., & Ali, R. (2022). Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty. Abasyn Journal of Social Sciences, 15(2), 123–133.
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Article
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| Year:
2022 |
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Category: Y |
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Sarmad, I., & Ali, R. (2022). Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations. Reviews of Management Sciences Vol, 4(2).
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Article
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| Year:
2022 |
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