VU Virtual University of Pakistan
Department of English
Dr. Nadia Saleem
Assistant Professor (Incharge)
Department of Mass Communication
Faculty of Arts


PhD (Mass Communication)


Theory and Research/ New Media
Dr. Nadia Saleem has joined Department of Mass Communication, Virtual University of Pakistan in 2015. She has 19 years of teaching experience at graduate and post graduate level. She is currently serving as Assistant Professor. She has done her PhD from Beaconhouse National University Lahore. Her area of research is New Media. She is reviewer of Three national journals of Media and Communication. She has presented her research work in different national and international conferences. She has also worked with national English daily newspapers. She is a PhD approved supervisor. She has around 20 publications in national and international journals. She is a devoted and hardworking teacher with an aim to promote academic excellence among the students.
Experience
Assistant Professor
Virtual University of Pakistan
From Nov 28, 2018 To present
Lecturer
Virtual University of Pakistan
From Feb 03, 2015 To Nov 27, 2018
Chairperson
Lahore Garrison University
From Oct 25, 2006 To Feb 02, 2015
Lecturer
Garrison Post Graduate College for Women Lahore Cantt
From Sep 07, 2001 To Feb 28, 2005
Staff Writer
The Sun International
From Oct 01, 1999 To Aug 01, 2001
Publications
Category: Y
Pakistan Democratic Movement (PDM) Government through the Lense of Print Media: Exploring the Predominant Narratives. Global Social Sciences Review, 9(1), 10-21 (2024)
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Category: Y
Islam and Muslims in the Indian Press: A Content Analysis. Pakistan Journal of Law, Analysis and Wisdom, 3(3), 109-122. (2024)
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Category: Y
Self-Objectification and Social Media: An Exploratory Study Using Multimedia Influence Scale Pakistan Journal of Social Research, (4) 3: 963-968 (2022)
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Category: Y
A Comparative Analysis of the Coverage of the Arrest of Imran Khan and the May 09 incidents (Pakistan) in Global Media. . Pakistan Journal of Law, Analysis and Wisdom. 3(1): 50-67 (2024)
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Category: X
Religious minorities and the role of press in Pakistan: A case study of the Jaranwala incident. Journal of Xi’an Shiyou University, Natural Science Edition, 20 (2): 142-150 (2023)
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Category: Y
Representation of Islam and Muslims in the Bollywood During Modi Era (2019-2022). Pakistan Journal of Law, Analysis and Wisdom, 2(03), 56–70 (2023)
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Category: Y
Social Media as an Extended Public Sphere: A Study of Twitter (X) in the Context of India-Pakistan Relationship. Forman Journal of Social Sciences. 3(2). (2023)
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Category: Y
Political Comics: An Emerging Trend in Social Media and Its Impact on Youth. Bulletin of Business and Economics, 12(3), 393-397. (2023)
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Category: Y
Coverage of the Arrest of Imran Khan and the Subsequent Political Unrest in Pakistan: A Thematic Analysis. Journal of Development and Social Sciences, 4(4), 603-613 (2023)
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Category: Y
Religious Minorities in Pakistan: A Thematic Analysis of the Editorial Coverage of the Lynching of a Sri Lankan Citizen in Sialkot. Annals of Human and Social Sciences, 4(4), 127–136. (2023)
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Category: Y
Perception of Youth Regarding The Credibility of TV News Channels In Pakistan, Pakistan Journal of Social Research, 5(1): 302-307. (2023)
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Category: Y
The role of social media in changing the littering behavior of tourist: A perspective of the Theory of Planned behavior, Pakistan Journal of Social Research, 2 (2): 925-935 (2023)
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Category: X
Grandiose Narcissism and Social Media Usage; An Exploratory Study Using the Narcissist Personality Inventory, Journal of Positive School Psychology, 7(1): 334-343 (2023)
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Category: Y
Social Media Consumption as a Predictor of Narcissism and Exhibitionism, Pakistan Journal of Social Research, 4(4): 717-723 (2022)
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Category: X
Impact of e-Commerce on Consumer Behaviour: A Study of Online Shopping Trend Among Youth in Lahore City, Indian Journal of Economics and Business, 21(1): 883-895 (2022)
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Category: X
Pattern Of Social Media Usage During Covid-19: Sentiment Analysis Of Twitter; A Study Of China, India And Pakistan, Webology, 18(6): 7887-7896 (2021)
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Category: Y
The Dilemma of the Partitioning of the Subcontinent 1947: A Tale of Sacrifices and Hardships of Immigrants. Turkish Journal of Qualitative Inquiry Vol. 13 No. 1 (2022)
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Category: -
Turkish dramas and its effects on culture of Pakistan. Media and Communication Review, Vol 1 No 1 (2021)
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Category: Y
Representation of Psychological Violence against Women in TV Dramas: Perception of Young Females. Journal of Media & Communication (JMC), Volume 2.2, 143-157
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Category: -
Impact of Social Media on Social Capital 3rd International Conference on "State and Society of Pakistan: Challenges and Opportunities"
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Category: -
Virtual Socialization; A step towards Social Transformation. Journal of Distance Education and Research (JDER) 2016; 1
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Category: -
MDB as effective platform of communication between Students and Teachers; A study of Virtual University of Pakistan. International Journal of Research in E-learning (IJREL) Vol. 4 (2), 2018
Year:
Category: Y
Freedom of expression in digital age; An Analysis of Twitter in Context of Pak-China Relationship. Global mass Communication Review (GMCR) , 5(4): 217-227. (2021)
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Category: Y
Portrayal of Islam and Muslims in western media: A study of Fox News. Global mass Communication Review (GMCR). 6(I), 108-116. (2021)
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Category: Y
Critical analysis of the effects of electronic media coverage during Covid-19. Psychology and Education Journal. 58(5): 3961-3972. (2021)
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Research Grants
DateTitleAgency / OrganizationHeadingAmount (Rs.)
2019India-Pakistan Partition 1947: Capturing Untold Life Stories of MigrantsORIC Virtual University of PakistanCompleted256156.0000
Presentation
1 Social Media & COVID19; How to Use Social Media Intelligently? Presentation in Webinar on Covid-19 Challenges & Opportunities in Social Context, Virtual University of Pakistan, June 2020
2 Exploring Effectiveness of Practical Learning among Students: A Study of PGD TV Production, Virtual University of Pakistan. Paper presented in 33rd Annual Conference of the Asian Association of Open Universities, 2019
3 MDB as effective Platform of communication between Students and Teachers; A study of Virtual University of Pakistan. Paper presented at Pedagogical Advances in Technology-Mediated Education 2018 – PATME 2018, Istanbul, Turkey
4 Impact of Social Media in Dissemination of News. Paper presented at 1st International Conference on Social Sciences and Humanities, Virtual University of Pakistan. (2017)
5 India-Pakistan Partition 1947: Capturing Untold Life Stories of Migrants” Kinnaird’s 2nd International Conference on Social Sciences and Humanities” held from 24th to 26th October 2019
6 • Perception of Youth regarding credibility of TV News Channels of Pakistan: (A study of university students in Lahore regarding Dunya News, ARY news and Geo News), Paper presented at 1st International Media and Communication Conference 2022, UMT