VU
Virtual University of Pakistan
Federal Government University
Shahzad Mahmood
Lecturer
Department of Management Sciences
Faculty of Management


M.Phil (Management Sciences)


Marketing
Mahmood Shahzad holds a degree of MS (Marketing) from COMSATS University Islamabad and serving as a Lecturer (Marketing) since January 2015. Mr. Mahmood holds a couple of years of experience in the Sales & Marketing departments of the Textile, Retail, and IT sector. Corporate social responsibility, customer orientation, and consumer behavior are the areas of research interest.
Experience
Lecturer
Virtual University of Pkaistan
From Jan 15, 2015 To present
Instructor
Virtual University of Pakistan
From Jan 11, 2010 To Jan 14, 2015
Publications
Category: W category
Sustainable pathways: the intersection of CSR, hospitality and the United Nations’ sustainable development goals
Year:
Category: W category
CSR and customer orientation: a sustainable pathway towards competitive advantage? A customer’s perspective Social Responsibility Journal
Year:
Category: Z category
Customer Loyalty a Key to Success: A Case Study in Telecom Sector of Pakistan, Jinnah Business Review
Year: