VU
Virtual University of Pakistan
Federal Government University
Dr. Imran Sarmad
Lecturer
Department of Management Sciences
Faculty of Management


PhD (Management Sciences)


Marketing
Dr. Imran Sarmad holds a doctorate in Management Sciences, specializing in Marketing from The University of Lahore. Currently, I teach Marketing at the Department of Management Sciences, Virtual University of Pakistan, where I bring a deep understanding of consumer behavior, consumer psychology, experiential marketing, brand management, and customer relationship management. My commitment lies in shaping the future of marketing by imparting knowledge and expertise to aspiring professionals. My passion centers on exploring the intricacies of consumer behavior and utilizing this insight to craft impactful brand strategies. With a keen interest in research and a focus on practical applications, my aim is to cultivate a holistic perspective in my students, preparing them to excel in the dynamic realm of marketing.
Experience
Lecturer
Virtual University of Pakistan
From Dec 23, 2015 To present
Instructor
Virtual University of Pakistan
From Nov 08, 2010 To Dec 22, 2015
Assistant Procurement Manager
Dynamic sportswear (pvt) ltd
From Jun 02, 2008 To Jun 02, 2010
Honors And Awards
Year: 2024
Winner of the best paper award at 1st LBS Colloquium, The University of Lahore held on 27th January 2023.
Year: 2023
Attended Webinar on "Impact of COVID-19 on Pakistan Economy: Current and Future Implications",
Year: 2020
Attended "Project Formulation Workshop" organized by Pakistan Science Foundation in collaboration with Virtual University of Pakistan
Year: 2020
Two Days Training Workshop on Developing Theoretical Framework in Research Studies & Systematic Literature Review (Citations Based Bibliometrics Analysis) Using R-Studio Biblioshiny and VOS-Viewer
Year: 2020
Training Workshop on Advanced SPSS
Year: 2019
Participated in The 33rd Annual Conference of the Asian Association of Open Universities
Year: 2019
Participation in Seminar on "Role of Modern Tools in Improving Quality of Teaching Learning Process" organized by Virtual University of Pakistan
Year: 2018
Training Workshop on "Qualitative Research Designs and Data Analysis using NVIVO 11 Software" organized by Virtual University of Pakistan
Year: 2018
Participation in Seminar "Learning from Learning Theories"
Year: 2016
Participated in 3rd e-Learning and Distance Education Conference
Year: 2016
Completed "IBM SPSS Professional Certification Preparatory Course" organized by Research Center for Training and Development
Year: 2014
Attended Three days Seminar on “FTA WITH CHINA, MALAYSIA, SRILANKA AND PTA WITH IRAN” by Trade Development Authority of Pakistan
Year: 2010
Training Workshop on “Applied Project Management”
Year: 2010
Publications
Category: Y
Consumer Responses to Eco-Friendly Product Claims: The Role of Information Asymmetry and Online Reviews
Article
Year: 2024
Category: Y
Experience Matters: Turning Psychopathy into Self-Efficacy and Job Performance
Article
Year: 2024
Category: Y
Navigating Performance Dynamics: Empowering Psychopaths Group Performance through Social and Collective Efficacy
Article
Year: 2024
Category: X
Mach Mechanics: How Self-Efficacy Drives Machiavelli’s Job Performance
Article
Year: 2024
Category: X
Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users
Article
Year: 2024
Category: W
The antecedent cognitions of brand love and its impact on brand loyalty: The moderating role of sustainability marketing.
Article
Year: 2024
Category: X
How does customer advocacy influence brand loyalty? A serial mediation of brand relationship quality and brand trust
Article
Year: 2023
Category: Y
Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty
Article
Year: 2022
Category: Y
Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations
Article
Year: 2022
Category: Y
The Effect Of Organizational Justice On Counterproductive Work Behaviors: Investigating The Mediating Role Of Affective Job Insecurity And Moderating Role Of Job Insecurity Climate
Article
Year: 2020
Category: Y
Measuring mediating role of consumer ethics in green buying intentions with respect to consumer personality
Article
Year: 2016
Category: Y
Factor Affecting Consumer Purchase Intention toward Multinational Apparel Brands
Article
Year: 2015
Presentation
1 Imran Sarmad (2019). The Effect of Organizational Justice on Counterproductive Work BehaviorsThe Effect of Organizational Justice on Counterproductive Work Behaviors. Paper presented at the 4th International Conference. The Punjab University
2 Paper presented at 1st LBS Colloquium, The University of Lahore held on 27th January 2023.