VU
Virtual University of Pakistan
Federal Government University

Associate Degree Programs (Associate Degree in Mass Communication)

Introduction

The Associate Degree in Mass Communication is a regular 2-year degree program which has been designed to equip the students with requisite knowledge and skills which would help them taking an early start of their professional career so that they can earn their livings and support their families too.

Note: Candidates holding Associate Degree can continue towards respective BS 4-year degree program. Or the student can apply for new admission towards any BS 4-Year degree program (Subject to admission eligibility with exemption/transfer of relevant qualified courses) as per policy.

Objectives

After completing the Associate Degree in Mass Communication, the students will:

  • Develop an understanding of the latest trends in the domain of Mass Communication;

  • Develop communication skills to excel in professional life;

  • Develop critical thinking towards media development;

  • Be able to write features and articles;

  • Be able to critically analyze media contents and their implications;

Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

Note

  • Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)

  • Candidates having 33% ~44% marks will be eligible for admission after the successful completion of “Zero  Semester”.

Assessment Criteria

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Discussion Board (GDB), mid-term and final term exams. The mid-term and final term exams are conducted at VU’s designated centers and usually count for 80 to 85% of the total marks for a course.

Award of Degree

To be eligible for the award of Associate Degree in Mass Communication, a student is required to earn prescribed number of credit hours (68) with a minimum Cumulative Grade Point Average (CGPA) of 2.00 out of 4.

Project / Internship / Practicals

Rules for Internship

  1. In Internship Report (MCMI619: Internship Report), students are required to complete 6-8 weeks internship in any media organization, Ad Agency or PR department. Students shall get Internship Completion Certificate issued by concerned organization.
  2. Students will submit a detailed internship report and will give a viva presentation.

Scheme of Study

Total Credit Hours 68
Total Semesters 4
Duration 2 Years


Associate Degree Programs (Associate Degree in Mass Communication)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
CS101 Introduction to Computing Required 3 (Theory:3, Practical:0)
ENG101 English Comprehension Required 3 (Theory:3, Practical:0)
MCM101 Introduction to Mass Communication Required 3 (Theory:3, Practical:0)
MCM401 Fundamentals of Public Relations Required 3 (Theory:3, Practical:0)
PAK301 Pakistan Studies Required 2 (Theory:2, Practical:0)
ETH202 Ethics (for Non-Muslims) Elective 2 (Theory:2, Practical:0)
ISL202 Islamic Studies Elective 2 (Theory:2, Practical:0)
VU001 Introduction to e-Learning Required 1 (Theory:1, Practical:0)
 
Semester No. 2
Course Code Title Type Pre Requisite Credit Hours Specialization
ENG201 Business and Technical English Writing Required 3 (Theory:3, Practical:0)
MCM517 Online Journalism Required 3 (Theory:3, Practical:0)
MGT211 Introduction To Business Required 3 (Theory:3, Practical:0)
SOC101 Introduction to Sociology Required 3 (Theory:3, Practical:0)
URD101 Urdu Required 3 (Theory:3, Practical:0)
 
Semester No. 3
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM301 Communication skills Required 3 (Theory:3, Practical:0)
MCM511 Theories of Communication Required 3 (Theory:3, Practical:0)
MCM601 Media Management Required 3 (Theory:3, Practical:0)
MCM610 Mass Communication Law & Ethics Required 3 (Theory:3, Practical:0)
MGT301 Principles of Marketing Required 3 (Theory:3, Practical:0)
MTH100 General Mathematics Required 3 (Theory:3, Practical:0)
 
Semester No. 4
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM304 Mass Media in Pakistan Required 3 (Theory:3, Practical:0)
MCM310 Journalistic Writing Required 3 (Theory:3, Practical:0)
MCM501 Advertising for Print and Electronic Media Required 3 (Theory:3, Practical:0)
MCM516 TV News Reporting & Production Required 3 (Theory:3, Practical:0)
MCM604 International Communication Required 3 (Theory:3, Practical:0)
MCMI619 Internship Report-Mass Communication Required 3 (Theory:3, Practical:0)