Diploma in Marketing Management has been designed with special objectives to provide opportunity to practitioners, theorists and students to enhance their understanding on marketing management. Practitioners with or without business degree can have specialized knowledge of marketing required in formulating strategies and making day to day decisions in the field. Theorists can get the necessary background knowledge required for theory development in the discipline of marketing. Students interested in having future in the field of marketing can also take this diploma as a solid foundation for both practical advancement as well as advancement in higher education.

The objectives of the program are:

1. To provide understanding on basics of marketing.

2. To provide a background for managing marketing activities.

3. To prepare participants for further education in marketing management.

4. To support effective decision making in the area of marketing practices.

Bachelor’s degree from a recognized university/ institute in any discipline with at least 45% marks or CGPA 2.00 out of 4.

However, Candidates having 33% ~44% marks will be eligible for admission after the successful completion of “Zero  Semester”.

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Discussion Boards (GDBs), mid-term and final term exams. The mid-term and final term exams are conducted at VU’s designated centers and usually count for 80 to 85% of the total marks for a course.

To be eligible for the award of Diploma in Marketing Management, students are required to complete course work program (minimum two semesters) of at least 31 credit hours course work with minimum CGPA 2.00 out of 4.

Not Applicable