VU
Virtual University of Pakistan
Federal Government University

Specialization Certificate (Specialization in Marketing)

Introduction

This program has been designed for graduates having 16 year of education in any discipline and intends to sharpen skills and enhance educational, academic and professional qualifications while minimizing the costs of their studies. This will also broaden a student’s knowledge and increase career opportunities available in rapidly changing and competitive business environment. 

Objectives

The Objectives of the program are:

  1. To provide the students an opportunity to broaden their knowledge base in different fields of Marketing.

  2. To provide diversified skills in Marketing.

Eligibility Criteria

Candidate must have completed at least 16-year of education in any discipline from a recognized University/Institution.

Terms and Conditions

  1. Candidate can apply for admission in one area of a Specialization Certificate at the time of University admission session (spring/fall semester).

  2. Candidate has to qualify at least 12 credit hours required for Specialization Certificate.

  3. No course exemption is allowed for Specialization Certificate.

  4. Candidate cannot enroll simultaneously in more than one Specialization Certificate.

  5. The duration of the program for Specialization Certificate shall not be less than one semester or more than three semesters.

Assessment Criteria

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Discussion Boards (GDBs), mid-term and final term exams. The mid-term and final term exams are conducted at VU’s designated centers and usually count for 80 to 85% of the total marks for a course.

Award of Degree

  1. Specialization Certificate showing the courses of respective area of specialization, grade and Grade point average will be issued by the University upon successful completion of the requirements.

  2. In case a candidate fails to qualify the specialization certificate then he/she has to withdraw from the original program in order to seek admission for another specialization.

  3. Incomplete transcript or a course certificate on the prescribed fee will be issued to a student in case he/she does not pass all required courses of the respective specialization certificate.

Project / Internship / Practicals

Not Applicable

Scheme of Study

Total Credit Hours 12
Total Semesters 1
Duration 4 Months / One Semester


Specialization Certificate (Specialization in Marketing)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
MKT610 Customer Relationship Management Required 3 (Theory:3, Practical:0) Marketing
MKT621 Advertising & Promotion Required 3 (Theory:3, Practical:0) Marketing
MKT624 Brand Management Required 3 (Theory:3, Practical:0) Marketing
MKT630 International Marketing Required 3 (Theory:3, Practical:0) Marketing