VU
Virtual University of Pakistan
Federal Government University
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Study Scheme

Diploma (Diploma in Marketing Management)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
CS101 Introduction to Computing Required 3 (Theory:3, Practical:0)
ECO401 Economics Required 3 (Theory:3, Practical:0)
ENG201 Business and Technical English Writing Required 3 (Theory:3, Practical:0)
MGT301 Principles of Marketing Required 3 (Theory:3, Practical:0)
PSY101 Introduction to Psychology Required 3 (Theory:3, Practical:0)
VU001 Introduction to e-Learning Required 1 (Theory:1, Practical:0)
 
Semester No. 2
Course Code Title Type Pre Requisite Credit Hours Specialization
MCM401 Fundamentals of Public Relations Required 3 (Theory:3, Practical:0)
MGT503 Principles of Management Required 3 (Theory:3, Practical:0)
MKT610 Customer Relationship Management Required 3 (Theory:3, Practical:0)
MKT621 Advertising & Promotion Required 3 (Theory:3, Practical:0)
MKT624 Brand Management Required 3 (Theory:3, Practical:0)
 


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