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Diploma
(Diploma in Marketing Management)
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| Semester No.
1
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| Course Code |
Title |
Type |
Pre Requisite |
Credit Hours |
Specialization |
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CS101
|
Introduction to Computing
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Required
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3 (Theory:3, Practical:0)
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ECO401
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Economics
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Required
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3 (Theory:3, Practical:0)
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ENG201
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Business and Technical English Writing
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Required
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3 (Theory:3, Practical:0)
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MGT301
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Principles of Marketing
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Required
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3 (Theory:3, Practical:0)
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PSY101
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Introduction to Psychology
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Required
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3 (Theory:3, Practical:0)
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VU001
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Introduction to e-Learning
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Required
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1 (Theory:1, Practical:0)
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| Semester No.
2
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| Course Code |
Title |
Type |
Pre Requisite |
Credit Hours |
Specialization |
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MCM401
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Fundamentals of Public Relations
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Required
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3 (Theory:3, Practical:0)
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MGT503
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Principles of Management
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Required
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3 (Theory:3, Practical:0)
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MKT610
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Customer Relationship Management
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Required
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3 (Theory:3, Practical:0)
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MKT621
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Advertising & Promotion
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Required
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3 (Theory:3, Practical:0)
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MKT624
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Brand Management
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Required
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3 (Theory:3, Practical:0)
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