|
|
| Semester No.
1
|
| Course Code |
Title |
Type |
Pre Requisite |
Credit Hours |
Specialization |
|
CS101
|
Introduction to Computing
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
ECO401
|
Economics
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
ENG201
|
Business and Technical English Writing
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
MGT301
|
Principles of Marketing
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
PSY101
|
Introduction to Psychology
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
|
| Semester No.
2
|
| Course Code |
Title |
Type |
Pre Requisite |
Credit Hours |
Specialization |
|
MCM401
|
Fundamentals of Public Relations
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
MGT503
|
Principles of Management
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
MKT610
|
Customer Relationship Management
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
MKT621
|
Advertising & Promotion
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
MKT624
|
Brand Management
|
Required
|
|
3 (Theory:3, Practical:0)
|
|
|
|