Introduction/Description

The Associate Degree Program in Sales and Marketing has been designed for candidates having 12-years education who want to develop knowledge of working in a sales and marketing business in the local & global marketplace; demonstrate an understanding of the basics of marketing and supply chain management; develop the skills to understand and implement business plans; enhance the skills necessary to formulate and plan selling the products; and understand the promotion and delivery of products or services as a key element in response to customer requirements. The graduates of the proposed program are expected to be self-employed or employed by public enterprises and private corporations at entry level jobs in marketing, procurement and sales/ distribution departments.

Program Objectives

• To develop knowledge of setting up and operating a marketing business in the local & global marketplace.
• To enable students to demonstrate an understanding of the basics of marketing and supply chain management.
• To develop skill and build capacity in the field of sales and marketing
• To develop the skills to understand, develop and implement business plans, select, train, compensate, lead and motivate a successful sales team.
• Enhance the skills necessary to formulate and plan marketing strategies aligned with business objectives.
• Understand the promotion and delivery of products or services as a key strategic element in response to customer requirements.

Admission Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

Note

• Candidates having 'A' levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)
• Candidates having less than 45% marks will be eligible for admission after successful completion of “Zero  Semester”.

Course Exemption

Course(s) exemption is allowed.

Duration

It is two-year full time study program spread over four semesters. Each semester has at least 18 weeks duration for teaching and examinations etc. However, students can extend the duration in order to manage their work and study balance.
Degree Completion Duration

Courses of Study

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Assessment of Study Progress

The students study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, quizzes, Graded Discussion Boards (GDBs), mid-term and final-term examinations at VU designated campuses and usually count for 80 to 85% of the total marks for a course.

Project/Internship

Students are required to complete a Project/ Internship Report in the final semester of their BS in Management program. The choice of the final project is at the student’s discretion. However, consultation with the student advisor is compulsory. Students have to submit a detailed write-up of the Project and may be required to give a presentation.
Student taking Internship course are required to complete 6 to 8 weeks internship in the organization and shall get internship letter from the concerned organization. The students who are already in service shall be exempted from Internship but required to submit the Project.

Award of Degree

To be eligible for the award of Associate Degree in Sales and Marketing candidates are required to complete at least 68 credit hours course work program by attending minimum 4-semesters with at least Cumulative Grade Point Average of 2 out of 4.

Fee Structure

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Disclaimer

• The courses may be revised time to time as a result of continuous review to bring them at par with courses from being taught at top-class foreign universities. While reviewing the courses, needs of local industry and job market are also given full consideration.
• The University reserves the right to change fee structure from time to time.