Bachelors of Science in Mass Communication (upto Fall 2018 session)

Introduction

The Bachelor of Science in Mass Communication strives to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors. BS Mass Communication is offered with major in:

• Print Media
• Electronic Media

Program Objectives

After completing the BS Mass Communication, the students will be able to:

• Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
• Analyze critically the contents of both print & electronic media as per their selected major subjects;
• Develop a practical understanding of field through internship and specialized project;
• Become media professional;

Admission Eligibility Criteria

Intermediate (equivalent to 12 years of education) with at least 45% marks.

Note

• Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)
• Candidates having less than 45% marks will be eligible for admission after successful completion of “Zero  Semester”.

Course Exemption

Course exemption is allowed.

Duration

It is a four-year study program spread over eight semesters. Each semester has at least 18 weeks duration for teaching and examinations etc.
Degree Completion Duration

Courses of Study

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Assessment of Study Progress

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Moderated Discussion Board (GDB), mid-term and final-term exams. The mid and final term exams are conducted at VU’s designated exam centers and usually count for 80 to 85% of the total marks for a course.

Projects/Internship Report (Projects & Internship are mandatory for all students)

Students are required to complete a Research Project (MCM619: Research Project) of three credit hours in final semester of the program. The choice of final project is at the student’s discretion. However, consultation with the student advisor is compulsory. Students will submit a detailed write-up of the research project and will give a viva presentation.

In Internship Report (MCMI619: Internship Report), students are required to complete 6-8 weeks internship in any media organization, Ad Agency or PR department. Students shall get Internship Completion Certificate issued by concerned organization. Students will submit a detailed internship report and will give a viva presentation.

In final semester, students are required to complete a Specialized Project (MCM620: Specialized Project). The students opting for Major in electronic media will do projects on video production, music videos or documentary making; while the students opting for Major in prints media should develop website of newspaper or magazine. In this way, they will be engaged in writing articles and features as well. It will be a three-credit hour course.

Award of Degree

To become eligible for the award BS (Mass Communication) degree, the students are required to complete prescribed 132 credit hours with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.

Fee Structure

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Disclaimer

• The courses may be revised from time to time after a careful review to incorporate latest developments and trends in the domain of Mass Communication. While reviewing the courses, needs of local industry and job market are also given full consideration.
• The University reserves the right to change fee structure from time to time.