August 2014 to date

Principal, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan.

November 2013 to date

Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan.

Visiting Professor, Vienna University of Economics and Business, Vienna, Austria.

October 2011 to November 2013

Associate Professor, Institute of Business Administration, University of the Punjab, Lahore, Pakistan.

December 2000 to October 2011

Assistant Professor, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.

October 2010 to date

Visiting Professor, Vienna University of Economics and Business, Vienna, Austria.

April 2007 to April 2011

Research Associate, Institute for International Marketing Management, Vienna University of Economics and Business, Augasse 2-6, 1090 Vienna, Austria.

April 1993 to December 2000

Lecturer, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

April 1988 to April 1993

Worked as Marketing Manager in a domestic appliances company named Cool Industries (Pvt) Limited.

Worked in the family business of fast moving consumer goods named as Messrs. M. Munawar Khan

Various practical trainings in big companies like:

·         Shezan International Limited.

·         Millat Tractors Limited.

2007- 2011

Doctoral Studies, Graduation in March 2011 with Distinction

Institute for International Marketing Management (IMM)

PhD Supervisors: Prof. Bodo B. Schlegelmilch, PhD, D.Litt

1985-1988

Masters of Commerce with Distinction and 1^st Position in Marketing Specialization

1982-1985

Bachelors of Commerce with Distinction Winning Merit Scholarship

Past and Present Memberships of Learned Societies

1. Member of Editorial Board of the Academy of Business and Retail Management, London, UK
2. Membership of Academy of Marketing Sciences, New York, US
3. Member of European Marketing Academy, Brussels, Belgium
4. Member of International Business Association, Australia / New Zealand Chapter
5. Member Germany, France, and Austria Marketing Association
6. Session Chair, 5th Global Islamic Marketing Conference (GIMAC5): Asia Leads the World, Kuala Lumpur, Malaysia, April 22-24, 2014
7. Session Chair, 4^th German French Austrian Conference on Quantitative Marketing, New Directions - New Insights, 2010, University of Vienna, Vienna, Austria
8. Member of Standing Committee on Finance and Taxation, Lahore Chamber of Commerce and Industry, Lahore, Pakistan
9. Elected Member Academic Staff Association, University of the Punjab, Lahore, Pakistan
10. Elected Member Senate, University of the Punjab, Lahore, Pakistan

Administrative Experience

1.      Principal, Hailey College of Banking Finance, University of the Punjab, Lahore, Pakistan

2.      Chairman Board of Studies in Banking and Finance, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan

3.      In-charge Evening Programs, Institute of Business Administration, University of the Punjab, Lahore, Pakistan

4. Member Board of Faculty of Commerce as Principal of Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan
5. Member Board of Faculty of Economics and Management Sciences as Principal of Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan
6. Member Departmental Doctoral Program Committee, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan
7. Member Institutional Doctoral Program Committee, Institute of Business Administration, University of the Punjab, Lahore, Pakistan
8. Member Board of Faculty of Economics and Management Sciences as an Associate Professor of Institute of Business Administration, University of the Punjab, Lahore, Pakistan
9. Member Board of Studies in Business Administration, University of the Punjab, Lahore, Pakistan
10. Many times worked as an acting Director of Institute of Business Administration, University of the Punjab, Lahore, Pakistan
11. Student Adviser, Institute of Business Administration, University of the Punjab, Lahore, Pakistan
12. Expert member Selection Board (Marketing), University of Management and Technology, Lahore, Pakistan
13. Expert Member Punjab University Affiliation Committee, Lahore, Pakistan
14. Member Convocation Coordination Committee, University of the Punjab, Lahore, Pakistan
15. Member Business Plan Committee, University of the Punjab, Lahore, Pakistan
16. Member Management Committee University of the Punjab Annual Book Fair, Lahore, Pakistan
17. Member Board of Studies in Commerce, University of the Punjab, Lahore, Pakistan
18. Chairman Board of Studies, Department of Business Administration, Virtual University of Pakistan, Pakistan
19. Member Board of Studies for the Faculty of Management Sciences, Lahore College for Women University, Lahore, Pakistan
20. Member Board of Advance Studies and Research, Imperial College of Business Studies, Lahore, Pakistan
21. Adviser to Selection Board for faculty of Management at Islamia University of Bahalwalpur, Pakistan

Teaching

Teaching and Supervising PhD classes at Institute of Business Administration, University of the Punjab, Lahore, Pakistan

·     Teaching and Supervising PhD classes at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

·     Teaching and Supervising MPhil classes at Institute of Business Administration, University of the Punjab, Lahore, Pakistan

·       Teaching and Supervising MPhil classes at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

·     Teaching MBA classes at Institute of Business Administration, University of the Punjab, Lahore, Pakistan

·      Teaching MBA classes at Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan

·    Teaching M.Com classes at Hailey College of Commerce, University of the Punjab, Lahore,   Pakistan

·    Teaching graduate classes at Institute for International Marketing Management (IMM), Vienna University of Economics and Business, Vienna, Austria.

Research Interest

 International Marketing

·         Religious Endorsement including Halal

·         In-group – Out-group Behavior and its Marketing Implications

·         Consumer Animosity

·         Higher Education

·         Marketing in Emerging Markets

Conference Papers

• 6th Global Islamic Marketing Conference (GIMAC6), Istanbul, Turkey, May 06-08, 2015.
• 5th Global Islamic Marketing Conference (GIMAC5): Asia Leads the World, Kuala Lumpur, Malaysia, April 22-24, 2014 (Won the Best Paper Award)
• International Trade & Academic Research Conference (ITARC) London, UK, November 4-5, 2013 (winter)
• Conference on Bio-Physicochemical Basis for Technopreneurship, April 2-3, 2013, University of the Punjab, Lahore, Pakistan
• Attended Lahore School of Economics - First Annual Business Research Conference on Managing Business in Pakistan, Lahore, Pakistan, December 1, 2011
• Academy of Marketing Science, Annual Conference, New Orleans, LA, USA, May 16-19, 2012
• GFA2010, Fourth German-French-Austrian Conference on Quantitative Marketing, University of Vienna, Austria, September 16-18, 2010.
• EMAC, 39^th Conference, Copenhagen, Denmark, June 1-4, 2010
• AMS Annual Conference, Oregon Portland, USA, May 26-29, 2010
• ANZIBA Conference 2010 - Global Business and Sustainable Development, Sydney, Australia, April 15-17, 2010
• "WHASIB-ANUGA 2009" World of Halal Science Industry and Business-ANUGA International Conference 2009, Cologne, Germany, October 11, 2009.
• Presented paper and attended doctoral consortium in Academy of Marketing Science, The 14^th Biennial World Marketing Congress, Oslo, Norway, July 21-25, 2009
•  EMAC, 38^th Conference, Audencia Nantes France, May 26-29, 2009
• Participated in The 2^nd European Colloquia, Vienna, Austria, November 29, 2007.

Workshops/Seminars/Forums

·         Participated in a seminar on Freedom of Information & Whistleblower Protection organized by Transparency International Pakistan (TI Pakistan) in collaboration with National Accountability Bureau (NAB) Lahore, Pakistan,  25 March, 2015

·         Participated in Global Forum on Islamic Finance – Islamic Finance: A Viable Financial Alternative organized by COMSATS Institute of Information Technology, Lahore, Pakistan, 10-11 March, 2015

·         Participated as a Judge in the Annual Presentation Skills Competition, 2014, organized by Institute of Chartered Accountants of Pakistan (ICAP), Lahore, Pakistan, 27 November, 2014

·         Participated in a workshop on International Financial Reporting Standards, organized by ACCA Pakistan, Lahore, Pakistan, 30 September , 2014

·         Indigenous On-Campus Training Program organized by University of the Punjab in collaboration with Higher Education Commission, Lahore, Pakistan, 27-31 October, 2014

·         Organized and Presented at a Workshop on SPSS at Institute of Business Administration, University of the Punjab, Lahore, Pakistan, 9-10 May, 2014

·         Training Workshop on Preparation of Business Plan organized under Tertiary Education Support Project (TESP) by Higher Education Commission of Pakistan (Monitoring and Evaluation Division), Islamabad, Pakistan, 18 April, 2013

·         Workshop on Advanced Multivariate Data Analysis and Structural Equation Modeling, Institute for International Marketing Management (IMM), Vienna University of Economics and Business, Vienna, Austria, 10-15 March, 2011

·         Participated in a Seminar on Statistical Quality Control at Lahore Chamber of Commerce and Industry, TQM Bureau, Lahore, Pakistan, 22 October, 1998

Research

PhD Thesis titled “Discovering In-Group Reactions to Out-Group Focused Endorsements: An Empirical Analysis”. PhD Supervisor:  o. Univ. Prof. Bodo B. Schlegelmilch

·  Co-supervised two Master theses, Institute of International Marketing Management, Vienna University of  Economics and Business, Supervisor:  o. Univ. Prof. Bodo B. Schlegelmilch

·     Supervising MPhil and Masters Theses at Hailey College of Commerce and Institute of Business Administration, University of the Punjab, Lahore, Pakistan

·         Project Report on the Working of ‘Shezan International’ during the course of M.co

Publications: Teaching Material

 A text book for B.Com students, titled “Introduction to Business”, Jadeed Educational Services

·         “Education an Imperative for Development” published by Al-Iqtisad, 1998, Lahore

·    “Professional Learning Behavior: A Knowledge Management Approach” published by National Library Singapore, 2013, Singapore