Waseem Ahsan earned two MBA degrees, from The Punjab University, Lahore (1974) and The George Washington University, Washington D.C., (1980) with specializations in Marketing and Information Systems Technology respectively. With a start in sales and marketing, Waseem Ahsan’s career took a qualitative ascend in the formative years of his career and he assumed strategically functional and general managerial roles in Pakistan and abroad with multinational corporations. He served in different companies ranging in scope from cigarettes to motorbikes to safety matches and disposal lighters to shaving systems to textile products and clothing to fast food to services like ready-to-use-offices.   The companies include names like Pakistan Tobacco Company, a company of British American Tobacco, Kawasaki Heavy Industries of Japan, Swedish Match of Sweden, Wilkinson Sword of the UK, and Regus Business Group of the UK.  An all-around business management exposure containing vital elements of marketing and sales (tangible goods and services), project management, financial management, manufacturing and supply chain operations, and the disciplines of imports and exports has given him a multifaceted professional experience of strategic intent and content for more than three decades. The process of organization-building has provided him with skills to assemble management teams with strategy-critical business process capabilities. It also has honed his ability to establish investment priorities, divestment considerations, and manage organizational resources in light of anticipated change.

He has taught for four semesters MBA courses in Marketing Management, Marketing Strategies, and Business Policy and Strategy at the Imperial College of Business, Lahore. His latest contribution to academia is by way of recording courses on Brand Management, Services Marketing and Marketing for Non-Profit Organizations at the Virtual University (VU) of Pakistan. Owing to his diversified experience, Waseem Ahsan is committed to teaching business management students; he also has a passion for training and development of business managers from organizations of all kinds, sizes, and profiles. The combination of management practice and teaching initiatives through his career positions him on the curve from where he can effectively combine theory with practice on the strategic perspectives of business management. He does that with the skills of a teacher and the ability of a consultant.