VU
Virtual University of Pakistan
Federal Government University

Adjunct Faculty Profile

Dr. Sarwar Azhar
University of Nottingham, Nottingham, UK

PhD (Education)

Education:

PhD

University of Nottingham, Nottingham, UK

Topic: “Strategies, Market Orientation and Capabilities: Business Performance Perspectives from Pakistan-A Developing Market Economy”

Postgraduate Certificate in Academic Practice

(Module completed towards a Postgraduate Diploma)

University of Nottingham in Malaysia, KL, Malaysia

M.B.A. (Marketing and Finance)

Institute of Business Administration

University of Karachi, Karachi, Pakistan

M.A. in Political Science

University of the Punjab, Lahore

B.Sc. Pre Engineering

Pakistan Military Academy, Kakul

Research Activities and Publications

Editor-in-Chief

January 2006-Todate. South Asian Journal of Management Science

Peer Reviewer

2000-todate: International Journal of Bank Marketing.

Journal Papers

o       April 2007:“Learning Successful Project Management”, South Asian Journal of Management Science Vol. 1/1, pp. 1-13

o       April 2007: “The Incidence and Impacts of Sexual Harassment: An Interview Based Perspective from Pakistan”, International Review of Business Research Papers.

o       2004: “Brand Equity Anyone?” AURORA, Vol. 7, Issue 3 (May-June) pp 30-31

o       Forthcoming: “Viability of Public Sector Hospitals-Patient Satisfaction Approach”.

o       2004: “Life would be a lot easier if we were a Kit Kat: Practitioners Views on the Challenges of Branding Financial Services Successfully” The Journal of Brand Management, Vol. 12/1, pp.  12-30

o       2002: “Market Orientation as a source of Technology Capability: Evidence from China”, CEABUR 2002, Vol. 03/1

Research Projects

o       2001: “Branding Issues in Financial Services”. Research Assistant with Financial Services Research Forum.

o       1995: Birth Control Practices in Punjab. Funded by the Health Ministry, The Government of Punjab, Pakistan.

Consultancy Project

o       1995: Research on Population Planning in Punjab, for the Health Ministry, Government of Punjab, Pakistan. The research covered the whole of the province of Punjab was undertaken to facilitate strategic planning on health services from insights that were developed.

Conference Paper

o       2007: “The Incidence and Impacts of Sexual Harassment: An Interview Based Perspective from Pakistan”, Fifth International Business Research Conference, Theme: “Strands of Development”

o       2002: “Market Orientation as a source of Technological Capability: Evidences from China”, Hawaii International Conferences on Business.

Research in Progress

o       Marketing orientation and performance of SME’s in Malaysia: Response to globalization and does ethnicity matter

o       Strategic Orientation and Performance: Should strategic orientation be of concern to business firms in Pakistan

o       Waiting Time and customer satisfaction: Does social class matter

o       Marketing Strategies in New Venture High Technology Firms of Malaysia.

o       Does Market Orientation lead to specific marketing capabilities and marketing strategies

o       Corporate Brand Management: A growing issue for Pakistan

Supervision of Thesis-Completed

o       “Sexual Harassment: A downside of the Organizations” , Iqra University, Lahore

o       “Sustaining a non-profit organization in Pakistan”, Institute of Administrative Sciences, University of the Punjab, Lahore

o       “Making large public sector hospitals viable through patient satisfaction and marketing”, Institute of Administrative Sciences, University of the Punjab, Lahore

o       “Market Orientation and Performance in SME’s of MalaysiaUniversity of Nottingham in Malaysia, KL Malaysia

On Going Educational knowledge and Skills Development

o       Commercial and Industrial Systems Design, University of Nottingham in Malaysia, KL, Malaysia. Completed Semester Module

o       Data Based Management System, University of Nottingham in Malaysia, KL, Malaysia. Completed Semester Module

o       Quantitative analytical techniques (SPSS applications), University of Nottingham, Nottingham, UK. Completed Module

o       Intermediate EXCEL, Graduate School, University of Nottingham, Nottingham, UK. Completed certificate course

o       Attended short courses at The Pakistan Institute of Management on Marketing, Financial Analysis and Strategic Marketing organized by Arthur D. Little of USA

Work and Professional Experience

2009-todate

University of Management and Technology, Lahore

o       Dean, School of Business and Economics

2005-2009

Iqra University, Karachi

o       Director PhD programme-Launched the PhD programme at Iqra University under the HEC guidelines

o       Focal Person for HEC 5000 Indigenous PhD Scholars

o       Teaching Courses in Strategic Marketing and Management

o       Financial Management and Corporate Finance

2006-todate

South Asian Journal of Management Science (International Peer Reviewed Journal)

o       As Editor in Chief launched the 1st Volume and 1st issue of the Journal

2004-2005

Associate Dean- Iqra University, Lahore

o       As Associate Dean launched new courses. Streamlined the academic systems to deliver high quality, industry oriented management programs

o       Taught courses in Strategic Management, Consumer Behavior and Strategic Marketing

o       Taught courses in Financial Management

2003-2004

Institute of Business and Information Technology (IBIT), University of Punjab

o       As Program Coordinator was tasked to launch the MPhil program.

o       Developed industry contacts to facilitate research orientation as well as student placement

o       As the Institute was newly launched, played a significant role in developing its academic systems and procedures

o       Taught courses in Strategic Management, Consumer Behavior and Strategic Marketing

o       Taught courses in Financial Management

2001-2002

University of Nottingham in Malaysia (UNiM), KL, Malaysia

o       Taught Modules on Managing Global Firm at the MBA level for two semesters including International Finance and International Human Resource Management.

o       Taught modules on UK Economy and Society at the Foundation Level

o       Supervisor Health Center and Gymnasium at the UNiM

1999-2000

University of Nottingham, UK, Nottingham

o       Teaching assistantship

o       Taught modules on Strategic Marketing at Undergraduate and Foundation Levels

o       Research Assistant for Financial Services Research Forum “Branding Issues in Financial Services

1995-1998

Pak American Institute of Management Sciences, Lahore, Pakistan

o       Director of the Institute with responsibility to lead the Institute academically and administratively

o       Over the period developed the Institute into a chartered degree granting Institution and ensuring that standards are achieved that makes the Institution recognized for its excellence

o       Associate Professor Taught Marketing, Marketing Strategy and Strategic Management courses at the under graduate and post graduate level

1986-1995

Pak American Institute of Management Sciences, Lahore, Pakistan

o       Adjunct Faculty

1992-1995

Rex Baren Batteries Ltd, Pakistan (A Joint venture Project Between Pakistan and Austria)

o       As Assistant Chief Executive conceived of the project, negotiated with international multinationals and set up a joint venture public limited company.

1983-1992

Radieux (Pvt) Ltd, Lahore Pakistan

o       Director Marketing

1969-1983

o       Various, including 3 and half years as commissioned Officer in Pakistan Army. During this period fought the war commanding a company and received ‘Imtiazi Sanad’, was seriously wounded during action.

o       Other relevant job positions held after army include Station Accountant for Saudi Arabian Airlines. Worked as the drilling foreman and administrative officer with Foundation Engineering Ltd. Was responsible for the drilling and concreting piles for the Native Jetty Bridge subsequently worked as a crane operator in Jeddah for Thenet-Dumez on a construction site completing a contracted period of one and a half year

Others Achievements          

o       Nominated for International Who’s Who for inclusion in the 1998 edition

o       Nominated for Baron’s Who’s Who in Global Banking and Finance. Included in the 1998 edition.

o       Imtiazi Sanad (Military)

Business Related Travels

o        New Zealand- Selection Negotiation and Purchase of    Machinery for Radieux (Private) Limited

o       Member of the Pakistani Trade Delegations (Federation of Chambers of Commerce and Industry Pakistan) to Africa including Mauritius, Kenya. Then South Asia to Nepal, Bangladesh, Sri Lanka etc.

o       USA and Canada- to negotiate academic support for Computer Science Program at Pak- Aims with Canadian School of Management, Toronto, Canada and College of Staten Island, City University of New York. Signed with College of Staten Island

o       W. Germany and Austria- Negotiations for Joint venture automotive battery manufacturing project. The Joint Venture was finally signed with Baren Batteries of Austria and Rex Baren Batteries Ltd a public limited company was established.

o       Austria- Selection of Expatriate personnel for the JV project and planning for implementation of the project in Pakistan

o       Malaysia, Taiwan Thailand, Japan, USA, UK, Italy for selecting suppliers and negotiating Raw materials and semi finished products for the various projects

o       Attended Battery Manufacturers Conference in Bali Indonesia

o       Dubai- Setting up a soft ware development project for Pak-Aims.