Introduction/Description

Diploma in Marketing Management has been designed with special objectives to provide opportunity to practitioners, theorists and students to enhance their understanding on marketing management. Practitioners with or without business degree can have specialized knowledge of marketing required in formulating strategies and making day to day decisions in the field. Theorists can get the necessary background knowledge required for theory development in the discipline of marketing. Students interested in having future in the field of marketing can also take this diploma as a solid foundation for both practical advancement as well as advancement in higher education.

Program Objectives

• To provide understanding on basics of marketing
• To provide a background for managing marketing activities
• To prepare participants for further education in marketing management
• To support effective decision making in the area of marketing practices

Admission Eligibility Criteria

Bachelor’s degree from a recognized university/ institute in any discipline with at least 45% marks or CGPA 2.00 out of 4.

However, candidates having less than 45% marks will be eligible for admission after successful completion of “Zero  Semester”.

Course Exemption

Course(s) exemption is not allowed.

Duration

It is a one-year duration program that comprises two semesters. Each semester has 18 weeks duration.

Courses of Study

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Assessment of Study Progress

The students’ study progress evaluation mechanism is based on continuous assessment throughout the semester by giving assignments, on-line quizzes, Graded Discussion Boards (GDBs), mid-term and final term exams. The mid-term and final term exams are conducted at VU’s designated centers and usually count for 80 to 85% of the total marks for a course.

Award of Degree

To be eligible for the award of Diploma in Marketing Management, students are required to complete course work program (minimum two semesters) of at least 31 credit hours course work with minimum CGPA 2.00 out of 4.

Fee Structure

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Disclaimer

• The courses may be revised time to time as a result of continuous review to bring them at par with courses from being taught at top-class foreign universities. While reviewing the courses, needs of local industry and job market are also given full consideration.
• The University reserves the right to change fee structure from time to time.